The most common mistake that brands often make is after creating Facebook pages, they use the default tabs and post non-interesting content that is just self-promotional. They have no ways to interact with their fans. What they don’t realize is that interactive posts can be the primary factor in boosting their likes, which is why they Buy Real Facebook Likes. To make your Facebook page more interactive and engaging, you can make sue of custom tabs and content applications. Here are a few of the most commonly used types of tabs.

Customizable Tabs

These tabs are very useful for social media marketing as they allow you to not only improve user experience, but also control the content that your followers and visitors see when they view the page. A very commonly used, Welcome Tab, is the landing page app that makes it simple to create a customized branded splash page for you Facebook page.

Also Read: 4 Common Mistakes to Avoid as a Facebook Marketer

Video Players and Tabs

You can choose from a variety of video players and tabs for your Facebook page. The most widely used is the YouTube Tab from TabFusion through which your YouTube channel is visible on Facebook page. Although the app is not free, the cost is pretty reasonable, about $10 per year. It is a very versatile app that you can easily customize according to your needs. Many high-profile brands, including Nissan Japan, DC Shoes and Peugeot use it.

Contests

Running a contest is one of the best ways to increase the number followers you have. However, it is important to be very careful when you run a Facebook contest, making sure that it follows the Facebook’s rules and policies, otherwise your page can be deleted without warning. Therefore, use of a third-party application is preferable as it sets up everything according to Facebook’s guidelines. There are various apps that will help you run a sweepstakes or contest, such as Strutta contests, Momentus Media Contest and Votigo.

Other Useful Apps

Many pages use the Polls app to have input from their audience. It allows you to create quick polls and efficiently collect user data and consensus. The app is quite easy to use and versatile, enabling users to add photos, videos and links. Another app is the FAQ page where you enter questions and their answers, then the app automatically formats them.

When it comes to investing money on increasing followers on Facebook, often page owners tend to Buy Real Facebook Likes. While that is the quickest method to gain a huge number of likes, another option is to advertise on Facebook. Facebook paid advertisements are considered to be one of the most effective tools out there to increase your fanbase, generate leads and sales and create loyal customers.

Benefits

Facebook now has more than 2 billion active users, which enables brand owners to target an audience of larger size. People spend a lot of their time on social networks; according to a research, an average user spends around fifty minutes just on Instagram, Facebook and Messenger every day. So, through Facebook advertisement you have greater chances of gaining users’ attention. Since organic reach on Facebook continues to decline, these ads can be quite effective to reach the users. Moreover, the options for targeting within Facebook ads are great. Page owners can choose their target audience by location, age, demographics, behavior, interests and much more.

Facebook Ad campaigns are easy to traffic and you have full control over the amount you are investing. You can receive instant return on investment by defining a cost per conversion and determining your profit. These paid advertisements on Facebook are easier to set up than Google AdWords and you have a choice to use images and videos to attract your audience. Overall, they allow you to market your products and services in a very effective way.

Also Read: How to Design a Facebook Advertisement for Conversions?

Downsides

Although simple to set up, the advertisements require smart managing. If not managed properly, they can prove to be very costly. The effectiveness depends on the target market as the majority of the large potential audience may not be relevant. For instance, if a business offers their services or supplies their products to only one town, then the advertisement may not be as beneficial for them. While there are various options to target the audience, you cannot target the ads at specific times of the day or on certain days of the week.

Conclusion

Although many businesses grow because of Facebook paid advertisements, some fail to improve. The reason for this failure could be the improperly managing the ads and not executing the right strategy. In the beginning the procedure of designing the ad campaign may seem complex to you, but keep working on it as the advertising can drive significant sales for your business.

Whether it is branding, increasing traffic, research, sales or CRM, Facebook Pages can prove to be quite useful in all situations. However, to use the pages to their full potential you need to have plenty of followers. While you can always Buy Real Facebook Likes, a strong content strategy will help you get more fans. Developing an effective content strategy involved delivering clear, relevant, interesting and convincing content. Here is a useful guide to help you develop a good content strategy to get more likes.

Frequency of Posts

According to a study by SocialBakers, top brands post only once a day. Although it seems logical that frequently posting content will result in greater engagement, it is not always true. Posting too often can clog up your followers’ news feed and they might end up getting annoying and unfollowing your page.

Also Read: How Frequently Should You Post on your Facebook Page?

Types of Content

To develop an effective content strategy, it is significant to figure out what type of content you will use from the following:

• Brand Promotion (events/products promotion)
• Tips & Helps (General tips relevant to brand)
• Press & Media (Press releases, links to different articles)
• General Content (Images, videos, general comments)
• Active Engagement (Questions, polls)

Moreover, text based posts are the most common as they are easy to produce and share. Whereas, visual based posts are difficult to create, but strongly impact the tone of Facebook page.

Posting Schedule

With millions of pages on Facebook, the newsfeed has become a competitive battlefield and the key to get your content reached by a broader audience is to post when most of the followers are online. The time at which you post is influenced by who your customers or fans are. Try to find out the time when most users are online by using the demographics information provided in the Insights section.

Originality & Imitation

With constant growth of Facebook, the content is being produced and shared at incredible rates. Developing and designing original content that is unique will offer you a competitive advantage. But, the content needs to be relevant to your brand niche in some way. On the other hand, sometimes it is helpful to look what other pages belonging to same category are posting. Do not copy your competitors’ content, but try to have an idea of popular trending topics and format of the content.

Undoubtedly, Facebook has become the best platform to build a brand identity and help your business flourish. However, what most people fail to understand is that Facebook marketing does not work for everyone and it takes a lot of time and effort to get more people to follow you. For instant results, you can also Buy Real Facebook Likes. Whatever strategies you choose to implement, here are a few common mistakes that should avoid.

Creating Ineffective Advertisements

Although Facebook paid advertisements can prove to be really useful in bringing traffic to your website and increasing your page likes, there are certain tricks and tips that need to be kept in mind when creating ads. With these advertisements, you can target the people who have visited your website, signed up for an email list or used your app. However, before you throw money on Facebook ad and expect rapid growth of your business, you need to consider ad making strategies. Be smart about it and experiment with different styles to see what works best.

Also Read: How to Design a Facebook Advertisement for Conversions

Neglecting the Posts and Comments on the Page

The purpose of creating a Facebook page is to not only promote your brand but also interact with the customers and target audience who are hanging out there. Ignoring the comments from fans shows that you do not care about their say. You can avoid the situation by turning on the desired publishing options for your page. While some businesses do not allow publishing at all, others prefer to manually approve follower comments and some also allow users to post and leave comments without the page owner’s approval. Although it is for you to decide whatever publishing option you prefer, it is significant to make sure that your page acts as a two-way street instead of a channel where you only broadcast your voice.

Posting only during Business Hours

According to a TrackMaven study, Facebook posts that are published during 5 pm to 1 am (EST) received 11% more interactions as compared to the content posted between 8 am to 5 pm (EST). Also, the after-work hours posts get 29% more interactions than the ones published before work. Moreover, considering the days of the week, posting done of Sunday receives 25% more likes, comments and shares when compared with posts made on Wednesday. Therefore, make sure you post at varying times, including weekends and nights. This is even more beneficial for businesses whose audience are international fans having different time zones.

Making Lengthy Textual Posts

Another pretty common mistake that most Facebook marketers make is writing short essay as Facebook posts. However, people are more accustomed to seeing smaller posts, especially since Twitter came up with the 140-character limit. Naturally, when your audience sees these long posts they tend to ignore it. It could be a very useful life-changing advice, but your fans may not be interested because of its length. As a solution to this, you can write an appealing and interesting headline instead of publishing entire text. Use a caption, a snippet or a link to your blog or sales page. Direct the audience to your website through a concise yet interest-provoking Facebook post.

Often Facebook marketers find themselves wondering how to get more likes for their page. Should they develop a content strategy to attract more followers or should they Buy Real Facebook Likes? However, the most commonly asked question is: how frequently should they post to increase their fan base? There is no definite number for the posts as it varies depending on the following factors.

Number of Followers

You might have heard the rule that two posts per day good enough to attract users, but that rule does not apply to every page. In fact, it is only effective if you have at least ten thousand followers on your page. With this huge size of audience, posting twice day will maximize engagement and clicks on your content. However, if you have a smaller fanbase, the case is different. With your page having less than ten thousand likes, you need to choose if you want more clicks on your website or more engagement per post. According to the results of a study, posting twice a day can result in about fifty percent less clicks per post if the audience is small. Posting a few times in a week will result in greater number of clicks while reducing engagement per post.

Also Read: The 3 Rules of Using Facebook for Business

Identifying the Audience

It is significant to consider who your page followers are and what are their likes and dislikes. This can be done using the Facebook’s Insight tool that clearly displays the fans, what they want and what seems to be working for them. Also, you should identify and analyze the groups of people who reach your post and like it. Through this you will figure out the times and styles of the post that get best results. Compare this with your ideal client profile to determine how often should you post to reach it successfully.

Type of Business

A strong social media presence may seem benefitting to gain more likes, but it only works for certain types of business. The type of industry you are trying to promote and its current habits will have an influence on the type and frequency of the posts you should make. To study the pages of other people in the same industry, you can use a tool provided by Facebook, which is called “Pages You Watch”.

Type of Post

While some posts quickly attract followers, others failed to do so. For instance, if you share three promotional posts on your page regularly, your followers will get bored and might even unfollow your page. On the other hand, if you are posting interesting and relevant content with the same frequency, your fans are more likely to recommend your page to others. If you are unsure of what type of post will attract audience, experiment with different content ideas and track their engagement.

Facebook offers paid advertising that is one of the most immediate and effective ways to boost your page and get more likes. Another method is Buy Real Facebook Likes. There are multiple variations of these advertisements. You can use them to:

• Increase traffic to your website from Facebook
• Generate new leads
• Increase attendance at your event
• Boost engagement for your Facebook Page
• Increase the reach of your content on Facebook

While it is pretty easy to get traffic through Facebook ads, improving conversion rates can be a bit tricky. However, you can bring the audience to your site by creating irresistibly interesting ads. Unlike Google Adwords, Facebook advertisements require you to put additional efforts in making your ad engaging, eye-catching and interesting. Here is a guide on designing your Facebook Ad in the best way for conversions.

Also Read: Promoting your Brand on Facebook

Use of Images

Your focus should be on making your ad stand out. Usually, people are subconsciously attracted to faces, particularly eyes. Include a smiling woman’s face if you can. Use simple images that are easy to identify and plain, but engaging. Do not include any words or letters within the image. Display the message in the headline or body.

Detailing

You will find it surprising but the smallest details on the ad can be pretty important and influential in engaging the audience. If the image in the ad is dreary, you can include a green or red border. To make the image stand out even more, increase the yellow or green gamma. Add a shadow around the image. This can be done using the many picture editing tools.

Choice of Colors

Make use of the colors that stand out against the Facebook’s blue and white Newsfeed. Warm oranges and reds are known to be attention-grabbing and pleasing to the eye. Avoid using whites, blacks and light-blue as primary colors of the advertisement. They will blend in and also, blacks and whites are considered calculating and cold.

Adding Headlines

You can think of your headline as a hook and use it to grab reader’s attention. A good headline will encourage Facebook users to read more in the body. Using questions is a good strategy as well as using keywords like ‘discount’, ‘exclusive’ and ‘free’. Dollar signs and percentages easily grab the user’s attention. For instance, a couple of attention-seeking headlines could be: “Get 50% off this week”, “How to lose weight in 10 days?”

Interactive Body Text

Your advertisement body is where you elicit the click-through and communicate the value of interaction. Include a value proposition, time-limit factor, a unique selling proposition or a demographic/audience target factor. Here are some examples for body text:

• “This week, buy one Black & White bracelet and get one absolutely FREE (deal worth $70). Exclusive to Facebook”
• “Only for our loyal customers, we are giving a 50% discount on all our services for the next fifteen days.”

Are you still using the old-fashioned marketing techniques for your services and products? If so, then you really need to upgrade to social media marketing as soon as you can. Having more than 2 billion monthly users, Facebook has become the largest social media network for marketing. It offers brands fast and free connection to millions of potential customers, while consuming very little time. Facebook pages can be made for free and can be viewed by both, Facebook and non-Facebook users. Viewers can see your company’s website links, post updates, newsletters, announcements and promotions and chances are they will end up liking your page. The more people like your page, the better reputation your page has. For getting instant fans for the page, you can also Buy Real Facebook Likes.

Reduces Marketing Costs

When you market your services and products through properly managed Facebook page, you will have to spend the lowest possible expense rate. Other marketing activities would cost you thousands of dollars, while the same results can be achieved through Facebook for a fraction of that cost. This makes Facebook marketing ideal for small and medium businesses who are low on budget. Continuously posting on your page will not cost you anything unless you go for paid advertisements to get likes, boost posts and run sponsored stories. Moreover, even if you use Facebook paid advertisements, it will not cost as you as much. These ads are inexpensive as compared to traditional radio, print or TV ads.

Also Read: The 3 Rules of Using Facebook for Business

Access to Target Audience

In the beginning, many small businesses wonder who their target market is. Facebook has a solution for that as well. It can let you know about your target audience with the help of Facebook Insights, which collects information of people who like your page, such as interests, location and age. Based on this data, you can target your desired customers and customize your posts and updates specifically to them. This is an excellent way to steer your brand in the right direction, reach more potential customers and experience growth.

Improved Customer Support

Thanks to Facebook, customer service has become way easier and more convenient. Businesses have the opportunity to respond to the queries quickly and resolve problems without any delay. This increases the level of customer satisfaction as well as helps in developing personal relationships while promoting brand loyalty. Also, when users, who are not fans, view your Facebook page can directly and easily inquire about the services and products you offer. And when you respond to your audience faster, you provide the potential clients with extra care and assistance in a very casual, light and unintimidating way.

Facebook has become the most widely and frequently used social media platform for marketing. According to StatCounter, it makes for 76.22% of the market share. With the ever-increasing popularity of Facebook business pages and their competing posts, it is becoming difficult to get organic reach in Facebook’s Newsfeed. Thus, various brands Buy Real Facebook Likes to get their posts seen by a broader audience. However, here are some rules that you must remember for effective on world’s top social network.

Different Day, Different Content

While it is not uncommon to see brands posting too little, there are some companies that post too much. Ideally, you should post five to ten times a week to make sure maximum followers are able see the content. Moreover, it has been seen that people look forward to different types of content depending on their mood as it changes with the days of the week. For instance, usually people are optimistic but have a low morale on Mondays and Tuesdays, in good mood on Wednesday and Thursday and going out and enjoying from Friday to Sunday. These facts can be used to determine what content needs to be posted when. Moreover, to make your brand stand out in the competitive market, you should not only be active when your business is open, but also when audience is listening. Post content on different times of the day to reach the maximum followers’ engagement. The fans that will be opening Facebook in the morning are most likely to be different than the ones checking in the evening.

Also read: Promoting your Brand on Facebook

The 80/20 Rule

When people use social websites, they expect to find content that is educating, informative and entertaining and not only selling and promotional. This indicates that before you tell the audience about your products and services, engage them with something they would be interested in. Following the 80/20 rule, 80% of your posts should be for follower engagement, while only 20% should be selling. There are various ways to engage your audience; simplest ones include multiple choice questions, describing the picture in three words, fill in the blanks and Yes/No or True/False questions. Avoid sharing only stories and information. Include pictures wherever possible. The more users find your content engaging, the more likely they are to recommend your Facebook page to others.

Positivity is the Key

Positivity and optimism spreads and attracts people. Similarly, sharing positive Facebook posts encourage sharing and promote engagement. On the other hand, being negative can cost you followers, as people are quick to unlike a page if their posts seem controversial or negative to them. The use of humor is recommended to diffuse negativity. For instance, if one of your customer is being unfair in a post or in comments, you should not ignore their remarks. Instead, use humor to respond. According to the founder and CEO of AgoraPulse, Emeric Ermoult, when users complain about his products being too expensive, he offers to gift them the product if only they can find another product with same features at a cheaper price. Most of the time, he is responded to this with a smiley face.

Facebook has evolved the way people operate on the internet. The social networking website was launched in 2004 and has now two billion active users in only thirteen years. It has not only connected individuals, but has also provided opportunity for businesses to grow and connect with their audience. You must have heard from your friends or some brands telling you to like their page. In fact, often companies also Buy Real Facebook Likes to boost their fanbase. Here is why these likes are so significant.

Credibility, Brand Image & Exposure

The total number of users who like your Facebook page reveals a lot about how popular and credible your company is. For instance, if your page is only liked by 300 users, it could mean that you got all your family and friends to like your page. However, 300 or more likes can leave the impression that the page has greater popularity. Moreover, when a user likes a page they are more likely to visit the page on regular basis and view and share its content. With a greater number of likes on your page, there are more chances for your posts to get exposure. When advertising about your services and products, you are more confident that a lot of people are going to see it. Often when deciding whether to like a page or not, users check the number of likers the page already has. The more followers a brand has, the more credible it is considered.

Also read: Why Are Facebook Likes Good for Your Business

Future Potential for Business

If you are good at building a relationship with your new as well as existing fans and followers, then every new like is something you should celebrate. As a professional business owner, you should know how to keep your fans engaged and lead them through the sales funnel and this way every new like is a future potential business. Also, every user who likes your page is supposed to see what you post and you have the choice to promote anything to them. The more likers you have, there is a greater chance of your content going viral. For example, an average person has 130 friends, so if you have at least 500 page followers, then your posts can reach up to 65,000 users.

Beat Your Competitor on Social Media

By having a huge number of followers and likers on your Facebook page, you can achieve a competitive advantage on the social media platform. Your fans are the people who have identified themselves as loyal followers and want to be served by your content. Hence, Facebook page likesleave a great impact on your competitors.

Search Engine Ranking Factor

With the increase in the popularity and use of social media platforms, search engines have added social signals as one of their ranking factors. Hence, the number of likes on your Facebook page helps the search engine decide the ranking for your page. It is also possible that sometimes your pages ranks higher than the website.