Facebook has evolved the way people operate on the internet. The social networking website was launched in 2004 and has now two billion active users in only thirteen years. It has not only connected individuals, but has also provided opportunity for businesses to grow and connect with their audience. You must have heard from your friends or some brands telling you to like their page. In fact, often companies also Buy Real Facebook Likes to boost their fanbase. Here is why these likes are so significant.
Credibility, Brand Image & Exposure
The total number of users who like your Facebook page reveals a lot about how popular and credible your company is. For instance, if your page is only liked by 300 users, it could mean that you got all your family and friends to like your page. However, 300 or more likes can leave the impression that the page has greater popularity. Moreover, when a user likes a page they are more likely to visit the page on regular basis and view and share its content. With a greater number of likes on your page, there are more chances for your posts to get exposure. When advertising about your services and products, you are more confident that a lot of people are going to see it. Often when deciding whether to like a page or not, users check the number of likers the page already has. The more followers a brand has, the more credible it is considered.
Future Potential for Business
If you are good at building a relationship with your new as well as existing fans and followers, then every new like is something you should celebrate. As a professional business owner, you should know how to keep your fans engaged and lead them through the sales funnel and this way every new like is a future potential business. Also, every user who likes your page is supposed to see what you post and you have the choice to promote anything to them. The more likers you have, there is a greater chance of your content going viral. For example, an average person has 130 friends, so if you have at least 500 page followers, then your posts can reach up to 65,000 users.
Beat Your Competitor on Social Media
By having a huge number of followers and likers on your Facebook page, you can achieve a competitive advantage on the social media platform. Your fans are the people who have identified themselves as loyal followers and want to be served by your content. Hence, Facebook page likesleave a great impact on your competitors.
Search Engine Ranking Factor
With the increase in the popularity and use of social media platforms, search engines have added social signals as one of their ranking factors. Hence, the number of likes on your Facebook page helps the search engine decide the ranking for your page. It is also possible that sometimes your pages ranks higher than the website.