Facebook offers paid advertising that is one of the most immediate and effective ways to boost your page and get more likes. Another method is Buy Real Facebook Likes. There are multiple variations of these advertisements. You can use them to:
- Increase traffic to your website from Facebook
- Generate new leads
- Increase attendance at your event
- Boost engagement for your Facebook Page
- Increase the reach of your content on Facebook
While it is pretty easy to get traffic through Facebook ads, improving conversion rates can be a bit tricky. However, you can bring the audience to your site by creating irresistibly interesting ads. Unlike Google Adwords, Facebook advertisements require you to put additional efforts in making your ad engaging, eye-catching and interesting. Here is a guide on designing your Facebook Ad in the best way for conversions.
Also Read: Promoting your Brand on Facebook
Use of Images
Your focus should be on making your ad stand out. Usually, people are subconsciously attracted to faces, particularly eyes. Include a smiling woman’s face if you can. Use simple images that are easy to identify and plain, but engaging. Do not include any words or letters within the image. Display the message in the headline or body.
You will find it surprising but the smallest details on the ad can be pretty important and influential in engaging the audience. If the image in the ad is dreary, you can include a green or red border. To make the image stand out even more, increase the yellow or green gamma. Add a shadow around the image. This can be done using the many picture editing tools.
Choice of Colors
Make use of the colors that stand out against the Facebook’s blue and white Newsfeed. Warm oranges and reds are known to be attention-grabbing and pleasing to the eye. Avoid using whites, blacks and light-blue as primary colors of the advertisement. They will blend in and also, blacks and whites are considered calculating and cold.
You can think of your headline as a hook and use it to grab reader’s attention. A good headline will encourage Facebook users to read more in the body. Using questions is a good strategy as well as using keywords like ‘discount’, ‘exclusive’ and ‘free’. Dollar signs and percentages easily grab the user’s attention. For instance, a couple of attention-seeking headlines could be: “Get 50% off this week”, “How to lose weight in 10 days?”
Interactive Body Text
Your advertisement body is where you elicit the click-through and communicate the value of interaction. Include a value proposition, time-limit factor, a unique selling proposition or a demographic/audience target factor. Here are some examples for body text:
- “This week, buy one Black & White bracelet and get one absolutely FREE (deal worth $70). Exclusive to Facebook”
- “Only for our loyal customers, we are giving a 50% discount on all our services for the next fifteen days.”