Often Facebook marketers find themselves wondering how to get more likes for their page. Should they develop a content strategy to attract more followers or should they Buy Real Facebook Likes? However, the most commonly asked question is: how frequently should they post to increase their fan base? There is no definite number for the posts as it varies depending on the following factors.
Number of Followers
You might have heard the rule that two posts per day good enough to attract users, but that rule does not apply to every page. In fact, it is only effective if you have at least ten thousand followers on your page. With this huge size of audience, posting twice day will maximize engagement and clicks on your content. However, if you have a smaller fanbase, the case is different. With your page having less than ten thousand likes, you need to choose if you want more clicks on your website or more engagement per post. According to the results of a study, posting twice a day can result in about fifty percent less clicks per post if the audience is small. Posting a few times in a week will result in greater number of clicks while reducing engagement per post.
Also Read: The 3 Rules of Using Facebook for Business
Identifying the Audience
It is significant to consider who your page followers are and what are their likes and dislikes. This can be done using the Facebook’s Insight tool that clearly displays the fans, what they want and what seems to be working for them. Also, you should identify and analyze the groups of people who reach your post and like it. Through this you will figure out the times and styles of the post that get best results. Compare this with your ideal client profile to determine how often should you post to reach it successfully.
Type of Business
A strong social media presence may seem benefitting to gain more likes, but it only works for certain types of business. The type of industry you are trying to promote and its current habits will have an influence on the type and frequency of the posts you should make. To study the pages of other people in the same industry, you can use a tool provided by Facebook, which is called “Pages You Watch”.
Type of Post
While some posts quickly attract followers, others failed to do so. For instance, if you share three promotional posts on your page regularly, your followers will get bored and might even unfollow your page. On the other hand, if you are posting interesting and relevant content with the same frequency, your fans are more likely to recommend your page to others. If you are unsure of what type of post will attract audience, experiment with different content ideas and track their engagement.