Undoubtedly, Facebook has become the best platform to build a brand identity and help your business flourish. However, what most people fail to understand is that Facebook marketing does not work for everyone and it takes a lot of time and effort to get more people to follow you. For instant results, you can also Buy Real Facebook Likes. Whatever strategies you choose to implement, here are a few common mistakes that should avoid.
Creating Ineffective Advertisements
Although Facebook paid advertisements can prove to be really useful in bringing traffic to your website and increasing your page likes, there are certain tricks and tips that need to be kept in mind when creating ads. With these advertisements, you can target the people who have visited your website, signed up for an email list or used your app. However, before you throw money on Facebook ad and expect rapid growth of your business, you need to consider ad making strategies. Be smart about it and experiment with different styles to see what works best.
Neglecting the Posts and Comments on the Page
The purpose of creating a Facebook page is to not only promote your brand but also interact with the customers and target audience who are hanging out there. Ignoring the comments from fans shows that you do not care about their say. You can avoid the situation by turning on the desired publishing options for your page. While some businesses do not allow publishing at all, others prefer to manually approve follower comments and some also allow users to post and leave comments without the page owner’s approval. Although it is for you to decide whatever publishing option you prefer, it is significant to make sure that your page acts as a two-way street instead of a channel where you only broadcast your voice.
Posting only during Business Hours
According to a TrackMaven study, Facebook posts that are published during 5 pm to 1 am (EST) received 11% more interactions as compared to the content posted between 8 am to 5 pm (EST). Also, the after-work hours posts get 29% more interactions than the ones published before work. Moreover, considering the days of the week, posting done of Sunday receives 25% more likes, comments and shares when compared with posts made on Wednesday. Therefore, make sure you post at varying times, including weekends and nights. This is even more beneficial for businesses whose audience are international fans having different time zones.
Making Lengthy Textual Posts
Another pretty common mistake that most Facebook marketers make is writing short essay as Facebook posts. However, people are more accustomed to seeing smaller posts, especially since Twitter came up with the 140-character limit. Naturally, when your audience sees these long posts they tend to ignore it. It could be a very useful life-changing advice, but your fans may not be interested because of its length. As a solution to this, you can write an appealing and interesting headline instead of publishing entire text. Use a caption, a snippet or a link to your blog or sales page. Direct the audience to your website through a concise yet interest-provoking Facebook post.