Whether it is branding, increasing traffic, research, sales or CRM, Facebook Pages can prove to be quite useful in all situations. However, to use the pages to their full potential you need to have plenty of followers. While you can always Buy Real Facebook Likes, a strong content strategy will help you get more fans. Developing an effective content strategy involved delivering clear, relevant, interesting and convincing content. Here is a useful guide to help you develop a good content strategy to get more likes.
Frequency of Posts
According to a study by SocialBakers, top brands post only once a day. Although it seems logical that frequently posting content will result in greater engagement, it is not always true. Posting too often can clog up your followers’ news feed and they might end up getting annoying and unfollowing your page.
Types of Content
To develop an effective content strategy, it is significant to figure out what type of content you will use from the following:
- Brand Promotion (events/products promotion)
- Tips & Helps (General tips relevant to brand)
- Press & Media (Press releases, links to different articles)
- General Content (Images, videos, general comments)
- Active Engagement (Questions, polls)
Moreover, text based posts are the most common as they are easy to produce and share. Whereas, visual based posts are difficult to create, but strongly impact the tone of Facebook page.
With millions of pages on Facebook, the newsfeed has become a competitive battlefield and the key to get your content reached by a broader audience is to post when most of the followers are online. The time at which you post is influenced by who your customers or fans are. Try to find out the time when most users are online by using the demographics information provided in the Insights section.
Originality & Imitation
With constant growth of Facebook, the content is being produced and shared at incredible rates. Developing and designing original content that is unique will offer you a competitive advantage. But, the content needs to be relevant to your brand niche in some way. On the other hand, sometimes it is helpful to look what other pages belonging to same category are posting. Do not copy your competitors’ content, but try to have an idea of popular trending topics and format of the content.