Undoubtedly, with more than two billion monthly active users, Facebook is the most powerful social media platform and networking website out there. You can use it to connect with your family, friends, relatives, colleagues as well as make new friends. It is quite common to find like-minded users on the platform by viewing their likes, interests, posts etc. and connect with them. Moreover, Facebook has made a huge impact on businesses, allowing brand owners to sell or promote their products or services to a highly targeted audience. You can create a business page on Facebook and get people to follow you. One of the ways to get followers is to Buy Real Facebook Likes. Here are other ways how Facebook can prove to be quite useful to help your business grow.

Networking

Networking is a key component of any business. With Facebook’s massive social network and various useful resources, it is quite easy for your brand to gain exposure. You can quickly update key contacts, investors, suppliers and high-value customers with just a few keystrokes. Any news update regarding your brand can be shared on a Facebook page or you can even create a Facebook business group for better interaction with employees. Also, with Facebook’s nearly-real time communication tools, it is possible for business owners to provide customer service through the network.

Also Read: The 3 Rules of Using Facebook for Business

Marketing

The social media platform offers various benefits to small business owners as well as marketing professionals. With Facebook’s massive user base, marketers have the opportunity to reach out to a nearly limitless audience using commercial messages. Facebook paid advertisement and ad tools allow business owners to target a very specific set of people, making use of a variety of demographic information that ranges from interests, behaviors to geographic location and even sexual preferences. In addition to this, Facebook also features a broad range of analytical tools that marketers can use to adjust their ads and make advertising more effective.

Research

Many companies use Facebook pages to post newsletters, updates and other important information, which other businesses can use to stay updated on their competitor’s activity. Moreover, Facebook also allows users to stay up to date with emerging trends and popular culture, giving business owners a hint of what their audience would like to see. By keeping track of customer interests, brands can easily adapt to the changing environments.

bDo you know how many users visit your Facebook page daily? Are you keeping track of the number of new followers? Or are there any fans that recently unliked your page? To get more fans for your page, you can Buy Real Facebook Likes. Facebook Page Insights are a wonderful way to get loads of information on how your page is performing. You can have a detailed analysis of your Facebook page likes, organic and paid reach, posts engagement as well as what type of people are liking and visiting the page. While each of these options has its own tab, you can view a summary of your performance under the ‘Overview’ tab.

Likes

This tab displays the fan growth, from the last week, month or quarter, depending on the option you select. You can even view the number of likes your page received on a particular date. Also, there is a breakdown of how the likes changed on daily basis, including paid, organic and net likes and unlikes. The tab can help you find out how your page is growing and whether the new likes are from ads or organic traffic.

Also Read: Why Facebook Page Likes Matter?

Reach

Here you can get a breakdown of both positive and negative actions, including likes, comments, shares as well as the number of times your posts were reported as spam, hidden or caused a user to unlike your page. Moreover, there are statistics displaying the total reach of every activity related to your page. The tab lets you see activity around your page as well as engagements on posts.

Visits

This is one of the most informative tabs, enabling the user to know about areas of the page that are visited the most, including timeline, photo tabs and information. You can also view specific actions taken, such as check-ins, mentions and offer purchases. Below these is a graph displaying the top websites that refer traffic to your page. This tab can help you know where on page you should place the most important content.

Posts

Visiting this tab you will notice a graph showing when your fans are online, helping you know when to post for maximum engagement. You can also see an in-depth individual analysis of how each type of post is performing, along with positive and negative actions on each post. This tab is useful to find out what type of content to post on the page for increased positive engagement.

People

This is where you can view the demographic information about your fans, users engaged by your page and the people reached by the page. You can determine how well you are doing to reach the targeted audience and if you need to work on improving your targeting strategy.

From text-only posts to images and videos to live streaming, social media content has significantly evolved over the years. In 2015, Facebook launched the option for live streaming video, which was only available to celebrities with verified pages. However, today, the feature is accessible to all pages and profiles on Facebook for iOS and Android. Individuals as well as page owners can share live video stories with their friends and followers in real time. Live videos are an excellent way to engage audience more effectively and faster. Hence, a number of brands have started to make use of the app to grow their business and attract more potential followers. Another way to get more followers is to Buy Real Facebook Likes.

Higher Engagement

As compared to other types of posts, live streaming videos on Facebook have a greater potential to attract a larger audience, while generating more online branding and visibility. Since they allow for immediate interaction and commentary, live videos are likely to entice more viewers as compared to a simple post update. Recently. Facebook said that the live streaming feature can drive ten times more comments because of real-time connection between brands and users. The videos are generally easier to digest and more visually appealing. Viewers tend to remember video content better than other type of content. According to the statistics, 500 million Facebook users view videos on the platform daily, and Facebook live videos are watched three times more than regular videos. Brand owners can engage with the viewers during a live session by greeting them by their names, answering questions and taking feedback on the video. This is a great way to get to know the fans and personalize your content to build better relationships with them.

Also Read: Developing Content Strategy for Facebook Pages

Quicker Information Providing

With Facebook live videos, marketers can see what is working and what is not in real-time. This means you can experiment different types of content and learn what your audience will engage with the most. Moreover, you can also communicate information in real-time, such as update fans with your working hours, product or service launches etc. This will help you to determine what your customers and potential customers are most interested in. A live stream video also enables followers to see commentary from other users as well, which will provide another referral source. You can give your audience an exclusive look into your business by going behind the scenes, show a demo, live stream an event, interview an interesting colleague or friend or launch a themed video series.

Better Connectivity

Facebook live videos offer brands a more intimate level of engagement with their fans. Consumers can interact with them in real-time, creating a new level of loyalty and trust. While videos introducing your services and products provide a detailed and structured view of the business, live videos are unrehearsed and real. Thus, they should not feel pre-programmed or scripted. Instead, they should be a human face-to-face interaction where users can feel more connected to your brand.

Every now and then, Facebook introduces new features to benefit its users, and this year is no different. The largest social media platform started 2017 off with a bang. They introduced various new product updates and features that will intrigue individuals as well as marketers. Thanks to the updates, page owners can market their brands and build a fanbase with greater ease. Speaking of fanbase, marketers can also Buy Real Facebook Likes to get plenty of followers instantly.

Newsfeed Algorithm

In the beginning of this year, Facebook announced their new algorithm to minimize the amount of spams on users’ Newsfeeds. According to this update, spammers will be detected by the total number of posts instead of individual post content. Tech Times stated that Facebook considers any page sharing fifty or more posts per day as a user who is sharing fake and spam news. Moreover, In June 2017, Facebook representatives also mentioned to reduce low quality content such as sensationalism, misinformation and clickbait in the newsfeeds.

Another update in the algorithm is that Facebook will prioritize links that load quickly on mobile newsfeeds, making their posts show up more frequently and at the top of the feed as compared to the slower stories. However, user’s Wi-Fi capability, network connection and device usage will be considered to estimate link load times and determine which content should be prioritized.

Also Read: How Effective Is Facebook Advertising?

Facebook Page Metrics

Recently, Facebook announced that they will be releasing new metrics in Page Insights over the next few weeks, which will provide page owners a better understanding of user interactions with their page and Facebook advertisements. The new metrics on ad interactions include:

• Pre-impression activity breakdown: This will show whether visitors have visited your website previously or not.
• Landing page views: This will display the number of visitors who reached your website by clicking on the ad.

Using these two metrics, brands can determine how well the ads are performing to attract new customers and lead users to their sites. Furthermore, updates have also been made on page interactions metrics, such as:

• Recommendations: This will show the number of times your page appeared in a Facebook recommendation
• Follows: This will display the number of followers a page loses or gains, follower demographics, insights into where follows happen and a breakdown of paid and organic followers.
• Previews: This feature will show page owners the number of people who see their page’s information without actually clicking on it.

Ads Targeting

The latest update in Facebook ad targeting options will allow the marketers to send targeted advertisements to users who have RSVPed a Facebook event. You can make use of this feature by creating a custom audience on Facebook of every user who is planning to attend the event that you posted on your Facebook page. This also allows to use the RSVP list and create a Facebook Lookalike audience of similar users. The Facebook’s ‘Create Event’ feature was itself an effective way for companies to promote their brand, but with this RSVP ad targeting option, Facebook ‘Events’ will prove to be very helpful is building brand interest.