Using social media as part of your business strategy is one of the best ways to get your brand name out there. You can market your products, services as well as interact and connect with fans and customers.
Choosing a Platform
Some social media platforms are more suitable for particular business types than others, which is why it is significant to know the scope and purpose of the platform. Among the many different social media networks, Facebook stands out with engagement from nearly eighty percent of all internet users. You are more likely to reach a larger audience and have a huge fanbase on Facebook than on any other network. Also, you can Buy Real Facebook Likes to instantly get more followers.
YouTube has become the second largest search engine that caters over three billion searches every month. It is a suitable platform if you are posting how-to videos and tutorials related to your brand or behind the scenes from your office. Another very popular social media website, Twitter, supports forty languages and 79% of its users are from outside of the US. This makes it an ideal platform for global brands as they can reach a broader audience and create excitement about their upcoming service and product launches.
Also Read: The 3 Rules of Using Facebook for Business
Completing your Profile
Now that you have chosen a suitable platform for your business, it is time to create an interesting profile. Almost every social media network features a summary area and a profile picture where you have the opportunity to showcase information about your brand. Give your audience a sneak peek into what you are offering, but make sure you keep your branding consistent with your brand.
Posting Awesome Content
Create awesome content that represents your brand and will attract your fans. You can add pictures, videos and gifs to the posts, as people want to see more than just text. Including images on Facebook can increase engagement by 39%, whereas users are 200% more likely to engage with your tweets if they are visual. Moreover, connect with your fans in real time by making use of live video. According to the studies, users spend three times longer watching live videos as compared to the pre-recorded ones.
Using Paid Advertising
With the growth and popularity of social media, organic views are becoming quite difficult to achieve, and hence paid advertising is a good option. Because of the large number of people using Facebook, you have a pretty good chance of reaching a broader target audience. Moreover, Facebook’s targeting options are incredible allowing you to be very specific based on users’ gender, location, age, job titles as well as life events, finances, behaviors etc.