With 600 million monthly users, Instagram has become the second most popular social media platform after Facebook. Hence, many small businesses are using the platform to market their brand and build a fanbase. One quick way to get many followers is to Buy Real Instagram Followers. Another method is to invest in Instagram ads. The photo-sharing platform allows four different types of ad formats that can be used for various purposes.
Instagram photo ads
Photo ads are based on a single image featuring some description and a call to action banner. They look somewhat similar to other pictures that users on Instagram post, which keeps the user interested instead of dismissing it as an ad. Small businesses can use these advertisements to tell their story and showcase products or services through engaging images. With Instagram photo ads, market your brand to general audience as well as the customers with guaranteed impressions. These ads are the most basic type that are easiest to set up as well as your safest bet.
Instagram video ads
Although the platform allows up to sixty seconds for video ads, the first thirty seconds of the social video are the most important ones. The goal should be to hook up the audience in that timeframe, so that they stick around and engage. You can also include sound with the video, but a better option is to include captions since the video will automatically played on mute. Instagram video ads are a very good option because the moving pictures tend to immediately grab the viewer’s attention, generating curiosity about the ad.
INSTAGRAM CAROUSEL ADS
With these types of ads, Instagram users can swipe right to see additional images. The carousel ad features a call to action button that takes viewers to your website to learn more. It is like a digital version of the multiple-page printed campaigns; but, unlike the printed ads, Instagram carousel ads have an additional feature of directing users to the website. This can work quite well for clothing stores where the user can keep looking at the garments for as long as they are interested. You can use the carousel ads to feature multiple products using multiple images, or highlight different features of a single product. In fact, a creative idea is to tell a story using several images. These ads are very effective and the most in-depth tool that Instagram offers.
INSTAGRAM STORIES ADS
The ads allow users to view images in full screen as they scroll through their Stories feed. Instagram stories ads have changed the way users interact with ads, making them feel like they are part of the ad. These appear between the stories in a seamless transition, marked with the “sponsored” label and can be skipped. You can create the advertisement with a single image or include a video with duration of up to fifteen seconds.