While Twitter is not as big a social media platform as Facebook, it has various benefits of Facebook. It is pretty easy to get followers on Twitter and you can also Buy Real Twitter Followers. Also, the platform makes it possible for users to interact even before they become followers.
Optimizing your Profile
Your Twitter profile consists of an avatar, cover image and a bio. Choose a cover image that best represents your business at a single glance, whereas your brand’s logo can be used as an avatar. In the bio section, write a clear and concise description of your business within 160 characters, stating the products and services that you offer. Don’t forget to include a link to a landing page or website of your brand. It is significant for your bio to have a consistent tone so that it is easier for the audience to know who you are and what you do.
Designing a Content Strategy
The best approach is to share a variety of content on Twitter instead of just text, as the platform supports various media formats. You can enhance your post and put an impact on the tweet by adding a picture. Images stand out more and receive greater impressions and engagement. Entertaining and informational videos embedded in a post are an excellent way to attract users. If you have some valuable piece of content on any other site, then include its link in your tweet. Simple and short text only posts are great for quick facts, updates, news and audience questions. Don’t forget to hashtags to boost your post reach.
Another aspect of good content strategy is the frequency and timings of the posts. Twitter is a platform where you need to post very frequently as compared to other social media networks. Regular tweeting gives an impression of a healthy and active profile, whereas posting only once or twice a week might make your followers, competitors and influencers forget about your company. To post a variety of posts regularly, you can plan a content calendar to schedule several tweets over a course of few days or weeks. Here is an example of what you can do:
- Monday: any promotional post
- Tuesday: post behind the scene photos or videos
- Wednesday: share how-to tips relevant to your products or services
- Thursday: share updates on trending industry topics
- Friday: tweet anything focusing on your customers and employees
To monitor your performance, use Twitter analytics regularly. It will help you determine what posts receive more engagement from your followers and which posts don’t do well. In the analytics dashboard, you can also find out which days are best for tweeting, what type of content is like more as well as the demographics of your followers. Analyzing the success of past posts, you can replicate things that are working and avoid posting content that doesn’t resonate with your audience.