Every now and then, Facebook introduces new features to benefit its users, and this year is no different. The largest social media platform started 2017 off with a bang. They introduced various new product updates and features that will intrigue individuals as well as marketers. Thanks to the updates, page owners can market their brands and build a fanbase with greater ease. Speaking of fanbase, marketers can also Buy Real Facebook Likes to get plenty of followers instantly.
In the beginning of this year, Facebook announced their new algorithm to minimize the amount of spams on users’ Newsfeeds. According to this update, spammers will be detected by the total number of posts instead of individual post content. Tech Times stated that Facebook considers any page sharing fifty or more posts per day as a user who is sharing fake and spam news. Moreover, In June 2017, Facebook representatives also mentioned to reduce low quality content such as sensationalism, misinformation and clickbait in the newsfeeds.
Another update in the algorithm is that Facebook will prioritize links that load quickly on mobile newsfeeds, making their posts show up more frequently and at the top of the feed as compared to the slower stories. However, user’s Wi-Fi capability, network connection and device usage will be considered to estimate link load times and determine which content should be prioritized.
Also Read: How Effective Is Facebook Advertising?
Facebook Page Metrics
Recently, Facebook announced that they will be releasing new metrics in Page Insights over the next few weeks, which will provide page owners a better understanding of user interactions with their page and Facebook advertisements. The new metrics on ad interactions include:
- Pre-impression activity breakdown: This will show whether visitors have visited your website previously or not.
- Landing page views: This will display the number of visitors who reached your website by clicking on the ad.
Using these two metrics, brands can determine how well the ads are performing to attract new customers and lead users to their sites. Furthermore, updates have also been made on page interactions metrics, such as:
- Recommendations: This will show the number of times your page appeared in a Facebook recommendation
- Follows: This will display the number of followers a page loses or gains, follower demographics, insights into where follows happen and a breakdown of paid and organic followers.
- Previews: This feature will show page owners the number of people who see their page’s information without actually clicking on it.
The latest update in Facebook ad targeting options will allow the marketers to send targeted advertisements to users who have RSVPed a Facebook event. You can make use of this feature by creating a custom audience on Facebook of every user who is planning to attend the event that you posted on your Facebook page. This also allows to use the RSVP list and create a Facebook Lookalike audience of similar users. The Facebook’s ‘Create Event’ feature was itself an effective way for companies to promote their brand, but with this RSVP ad targeting option, Facebook ‘Events’ will prove to be very helpful is building brand interest.