Since Twitter does not have as huge an audience as Facebook, many marketers do not invest in promoting their brand on Twitter via paid advertisements. However, despite being not widely-used feature, Twitter advertisements can be quite effective in getting your brand recognition among a broader audience. You can also invest money and Buy Real Twitter Followers to increase your fanbase. Twitter offers the following three options for paid promotions that can prove to be working remarkably well for advertisers.
Promoting a tweet on Twitter will help you have more visibility for a significant tweet that is mentioning something you want to share with a larger audience, such as an event you are hosting or attending, a landing page for a marketing offer or perhaps simply a blog post. To promote a tweet, you need to open the ads platform and select the tweet that you want to advertise under “Promoted Tweets”. You can opt for your desired budget and bid for the campaign. The promoted tweets will be featured at the top of the audience’s feed so that it instantly grabs their attention. Promoted Tweets are great for:
- Sharing content
- Offering deals
- Building a brand voice
- Building awareness
Also Read: 3 Tips For Effective Twitter Marketing
Investing on promoting your account on Twitter can help you get exposure and build followers that could be interested to know and interact with your brand. Promoted accounts can be optimized to appear at various areas on the Twitter user interface. You might have noticed a box, on the left of your Twitter stream on the main dashboard, that displays profiles that you should follow based on your interests. These are promoted accounts. Moreover, you can also see promoted accounts when looking for other Twitter profiles if the ad targeting demographics match. Another place where promoted accounts can appear is in the people search results when users type in particular keywords that could be relevant to your brand. This type of paid advertising is very useful for letting more people to discover your business, and can help you build up your account even before a big event.
These are hashtags and topics that are moved to the top of the list of Trending Topics that appears on your Twitter homepage under the Trends section. Similar to regular trending topics, you can include them in your tweets and users will be able to see your Twitter account and that tweet through a particular keyword or hashtag. Promoted trends allow your brand to start a trending topic on Twitter. They are great for:
- Brand building by association
- Building mass awareness for events
- Building mass awareness for product launches