On the 6th of July 2016, Instagram introduced a very important update of business accounts, that enabled the brand owners on the platform to switch to business profile and take benefit of additional features. The feature has quite popular and as of July 2017, more than 15 million brands have switched to business profiles. These can also help you reach a wider audience through ads. Another way to increase your audience is to Buy Real Instagram Followers. However, many brand owners still find personal profiles as simple and better.
While Instagram business accounts offer various advanced features, personal accounts are much simpler as you can get all the basic features without any unnecessary ones. There are two features exclusive to only personal Instagram profiles:
- Private Account
Unlike business accounts, personal accounts can be set to private. If you are worried about users who are following you seeing your posts, you can set your account private and for that you will need to stick with a personal Instagram profile.
- Link to Multiple Facebook pages
Another feature that is only available to personal profiles is the ability to link the account with multiple Facebook pages. Whereas, business accounts can only be linked to a single Facebook page.
Instagram business profiles can give you access to a number of advanced features, such as:
One of the best features for marketing, Insights is the Instagram’s built-in analytics tool that gives you a detailed information about who you followers are and when they are online. You can also view insights for specific stories and posts to see how they are performing and how your followers are engaging with them.
Similar to Facebook, Instagram uses powerful advertising tools that allow you to set up, run and track ad campaigns.
- Link to Stories
All those business accounts that have ten thousand or more followers can now add links to Instagram stories. Previously, this feature could only be used by verified Instagram accounts.
- Contact Button
An Instagram business account also includes a button for Contact near the top of their profile. With this button, user has the option to include a phone number, directions or email address.
- Promoted Posts
Having an Instagram business profile allows you to promote your posts, like Instagram ads, from within the app. It is similar to boosting a post on your Facebook page.
Despite not having the advanced marketing features, personal Instagram profiles are very straightforward and uncomplicated. You will not have to see any wheel graphs, column charts or pop-up messages asking you to promote your posts. Also, the user has more freedom to post what they like. This is quite beneficial to personality-based brands, like Instagram influencers or bloggers, who post both personal as well as business content on their account. Moreover, sometimes switching to a business profile can make an account seem sponsored or inauthentic, through which it can lose its organic brand identity. However, on the other hand, there are a number of benefits that can only be availed through Instagram business profiles. These accounts enable brand owners to learn about and connect with their followers more effectively. From keeping track of profile performance and promoting posts to enhancing audience reach, business accounts are pretty useful for marketers.