From text-only posts to images and videos to live streaming, social media content has significantly evolved over the years. In 2015, Facebook launched the option for live streaming video, which was only available to celebrities with verified pages. However, today, the feature is accessible to all pages and profiles on Facebook for iOS and Android. Individuals as well as page owners can share live video stories with their friends and followers in real time. Live videos are an excellent way to engage audience more effectively and faster. Hence, a number of brands have started to make use of the app to grow their business and attract more potential followers. Another way to get more followers is to Buy Real Facebook Likes.
As compared to other types of posts, live streaming videos on Facebook have a greater potential to attract a larger audience, while generating more online branding and visibility. Since they allow for immediate interaction and commentary, live videos are likely to entice more viewers as compared to a simple post update. Recently. Facebook said that the live streaming feature can drive ten times more comments because of real-time connection between brands and users. The videos are generally easier to digest and more visually appealing. Viewers tend to remember video content better than other type of content. According to the statistics, 500 million Facebook users view videos on the platform daily, and Facebook live videos are watched three times more than regular videos. Brand owners can engage with the viewers during a live session by greeting them by their names, answering questions and taking feedback on the video. This is a great way to get to know the fans and personalize your content to build better relationships with them.
Quicker Information Providing
With Facebook live videos, marketers can see what is working and what is not in real-time. This means you can experiment different types of content and learn what your audience will engage with the most. Moreover, you can also communicate information in real-time, such as update fans with your working hours, product or service launches etc. This will help you to determine what your customers and potential customers are most interested in. A live stream video also enables followers to see commentary from other users as well, which will provide another referral source. You can give your audience an exclusive look into your business by going behind the scenes, show a demo, live stream an event, interview an interesting colleague or friend or launch a themed video series.
Facebook live videos offer brands a more intimate level of engagement with their fans. Consumers can interact with them in real-time, creating a new level of loyalty and trust. While videos introducing your services and products provide a detailed and structured view of the business, live videos are unrehearsed and real. Thus, they should not feel pre-programmed or scripted. Instead, they should be a human face-to-face interaction where users can feel more connected to your brand.