September 30, 2017

Understanding the Instagram Newsfeed Algorithm

The Instagram algorithm is all about figuring out the content that will interest the audience and making it appear at the top of their feed. If you are wondering how the algorithm works, here are some factors that it considers:

Timeliness

According to the algorithm, Instagram will not show posts in full reverse-chronological order. Users want to see fresh and timely content every time they log in. Although your followers may not necessarily see your post at the exact moment you share it, you should post at the best times to maximize early engagement and reach greater number of users. It is a good idea to Buy Real Instagram Followers so that more people can see your posts.

Engagement

Instagram algorithm boosts posts that receive more likes and comments, where comments are weighted more heavily than just likes. Since initial activity is an indication that your post is worth a lot of engagement, the platform is more likely to make it show it in the beginning of the feed. Hence, Instagrammers should work on figuring out the best times to post by experimenting and analyzing post performance.

Also Read: Creating A Perfect Post for Instagram

Relationships

How often a user engages with an account over time determines the depth of their relationship with the person or brand. For instance, if a particular follower frequently likes or comments on your posts, they will see your content at the top of their feeds. The algorithm makes sure users see content from accounts that they have a close relationship with, even if these accounts do not have enough followers. Therefore, to get more people to see your posts, you need to develop ongoing relationships with your fans. Consistent engagement is more important than sporadic engagement. Use Instagram analytics tools to track which posts receive more engagement and then share more content similar to that.

Profile searches and direct shares

Searching for a particular account as well as sharing their posts through direct messaging is a pretty clear indication that the user is interested in seeing more of their content. While you cannot track engagement for direct messages, Instagram keeps monitoring them in the background and its algorithm works accordingly. To promote your account, you should create more of compelling content that your followers would want to share with their friends. Moreover, a good way to maximize the impact of profile searches is to ensure that your Instagram account is easy to find and consist a fully-completed optimized Instagram bio.

September 30, 2017

Talat Zubair In Facebook

4 Ways to Get More Views on Facebook Video Posts

More than eight billion videos and a hundred million hours of videos are watched on Facebook each day. Hence, it is time to learn how to use videos to engage more fans on Facebook. To get more fans to like your page, you can also Buy Real Facebook Likes.

Make the First Few Seconds Count

Since Facebook videos play automatically, you have to captivate user’s attention in first three seconds and convince them to watch more. To make your videos more appealing, you can upload custom thumbnails as they are quite effective at capturing user’s attention while they scroll through their feed. Tease the video using a short post update, such as the title or a small description of the video. If you want to grab someone’s attention, you have to do it immediately, with the first frame.

Also Read: Factors That Affect Facebook Organic Reach

Add Captions to Videos

Although Facebook auto-plays videos on the newsfeed with sound, many users still prefer to watch muted videos. If a viewer cannot understand your video without the sound, you are very likely to lose that viewer as well as the opportunity to convey your message to them. Hence, you need to add interesting and engaging captions in your videos so that even with sound turned off, viewers understand what your video is about.

Create a Facebook Specific Copy

If you have accounts on multiple social media platforms, you would want to share the same video on several platforms. However, the best practice is to customize your copy of video for each platform as what works best for one social media network may not work for the other. Facebook allows you to type up to 63,000 characters in a single post, while truncating it at about 400 characters. This offers you the flexibility to experiment with both long and short video posts. Researches have shown that a post with less characters is better for driving clicks, whereas, long posts are more likely to generate higher engagement. Moreover, the character limit for Facebook comments is about 8000 characters, which makes it a great platform for inviting your viewers to share longer-form thoughts about your video.

Add a Call-to-Action

Having a call-to-action on your video is an excellent way to drive traffic to your website, encourage engagement and even convert viewers into customers. Usually, people use call-to-actions as buttons directing to a sign-up form or a website. However, CTAs can be used for various other purposes, such as a sentence calling for an action: “Read more about the product here: (link).” This way you can include a link to your website or blog post and invite users to know more by clicking on the link. Another use of call-to-action could be to ask your audience to share their opinions on the video in the comments. Moreover, it is also possible to use a text overlay or mention a CTA if you are talking in the video. Mid-roll CTAs have the highest conversion rates. You can also include CTA at the end of the video using a text overlay or a static image and letting the video play for a few seconds following the end of actual content.

September 27, 2017

Talat Zubair In

Using and Managing Multiple Social Media Accounts

It is a common practice for many brands to use multiple accounts for marketing to expand their range and target a wider scope of their audience. However, it can be quite challenging to manage and build a strong fanbase on every social media profile. Many people Buy Real Facebook Likes and followers for other platforms to increase their fanbase. Here is a guide on using and managing multiple accounts along with pros and cons of having them.

Create a Marketing Strategy

With multiple accounts, it can be very difficult to manage regular posting on each of them. Hence, you need to create a marketing strategy along with a style guide. A good idea is to create a general strategy and one individual account strategy, while ensuring consistency is maintained. The last thing that you want to do is copy and paste the same content on all your Facebook pages, which is why an individual account strategy is needed. Furthermore, since it can be tough to keep track of when to post on each of your account, you can make use of social media editorial calendars. They will help you keep your publishing schedule organized, giving you a visual look of all your upcoming posts across different networks. Carefully planning how to run your social media accounts will help you gain a better understanding of how to efficiently manage profiles on different platforms. As a result, you will be able to notice an increase in your success rate and get higher engagement from users.

Also Read: Developing Social Media Marketing Strategy In 2017

Monitor and Analyze Performance

Keeping track of key social media metrics reveals which aspects of your marketing are working as well as provides an insight into which areas need improvement. You need to check how each of your account is performing on individual level and how well your accounts are doing collectively. This will also help you determine if creating multiple accounts on either the same or different platforms is good for your brand or not. You can analyze which of those accounts are doing better and which accounts you do not need. Track analytics across each of your social media profile and see how well it is performing.

Pros and Cons of Multiple Accounts

Since every platform has different audience, having profiles on various networks enables you to talk to a variety of users. You do not need to worry about balancing your posts to reach everyone. This is especially helpful for brands that serve both, businesses and consumers. For businesses operating in many locations, multiple social media accounts can help serve unique needs of each geographical location you are targeting. Moreover, some brands have different topics that they take on. For instance, BuzzFeed has one primary account and then several other profiles on specific topics; such as Buzzfeed Animals, Buzzfeed Weddings, etc. This gives audience a choice to follow the account they are interested in.

On the other hand, various accounts for the same brand can confuse your audience. Should they follow all accounts or any one they are interested in? This way there is a risk of dividing up the people you want to reach. Having more accounts means work for social media managers as well as more time and money is spent. If a brand is using multiple accounts for various departments, then it can be difficult to keep your branding consistent.

September 26, 2017

Talat Zubair In Twitter

Improve your Tweeting Strategy to Attract more Users

Are you worried about your tweets not receiving enough favorites or retweets? Do you want to engage and attract more people on Twitter with your posts? Here are some minor tweaks that can help you create awesome tweets and drive greater audience engagement.

Also Read: How to Get More Followers On Twitter?

Use of Hashtags

Twitter is known for introducing hashtags to the mainstream internet culture. Many users add way too many hashtags expecting to drive more clicks. However, lesser number of tags are known for driving more engagement. If your goal is to have more people to follow your account or visit your website, then you do not want to risk users clicking on the tag instead of the call-to-action. Before you add any hashtags, think about the purpose of your post. If you are trying to reach new audience or boost engagement, go for a couple of relevant tags. But if you are looking to get more clicks from your existing audience, the best idea is to not use any hashtags at all. Also, another way to attract new audience is to Buy Real Twitter Followers.

Keeping it Short

Though many people complain about Twitter’s restriction of tweeting with a maximum of 140 characters, statistics have shown that tweets with less than 140 characters do better than those with 140 characters. According to a research, a Twitter update with less than 100 characters is 17% more likely to receive engagement. Recently, Twitter shared that Promoted Tweets having 40-60 characters result in a much lower cost-per-acquisition as compared to longer tweets.

Adding Images

Rather than a plain textual post, people are more attracted to tweets with images. In fact, studies have shown that Twitter posts with pictures receive 150% more retweets than text-only posts. With Twitter’s update, images now appear uncropped, which means you can experience and display them as they were meant to be viewed. The minimum display size for an image on Twitter is 440 by 220 pixels, whereas the maximum display size is 1024 by 512 pixels. Twitter allows you to add up to four images in a single tweet. In fact, using multiple images in one post is a powerful way to catch user attention and engage followers. You can use a variety of different types of images, such as quotations, tips, blog images or promotional images.

September 25, 2017

Talat Zubair In YouTube

What is YouTube Red and Why You Should Use It?

YouTube is a video powerhouse of viral hits, unique shows and music videos that you may not find on any other platform. If you are worried about your video content not getting enough views on YouTube, you can Buy Real YouTube Views. YouTube Red is a paid monthly subscription service to make your viewing experience better. Here are some reasons why you need to subscribe to the service.

No More Advertisements

It is pretty annoying when you have to sit through a 30-second advertisement just to watch a 60-second YouTube video. With YouTube Red you can get rid of them and watch millions of videos without any ads. This includes ads in the beginning or middle of the video as well as video overlay ads, banner ads and search ads. It is YouTube Red’s biggest selling that it removes adverts from all videos whether those are part of the Red program or not. Hence, it is possible to watch your favorite TV shows, music videos and more without any interruptions, pauses or distracting and annoying ads.

Also Read: Do You Know About YouTube Kids?

Save for Offline

With the YouTube Red app, it is possible to download videos and save them to watch when offline. Below every video, you will see a download icon; simply tapping on the icon will save the clip. However, you need to be signed in to your YouTube Red account to download. These downloaded videos will remain available offline for up to thirty days before needing an internet connection. Moreover, you can also adjust the quality of the video; so, if you are running short on space, you can download a low-quality video with low resolution. Even if your device loses internet connectivity while downloading, you don’t need to worry as it will automatically resume when you reconnect to a mobile or Wi-Fi network. With the save for offline feature, you can keep a handful of your favorite videos saved to view them when you are on the go and do not have access to the internet.

Music Streaming

Since YouTube Red comes with free access to Google Play Music, you get a better deal than any other streaming-music subscriptions. With just $10 per month, you can enjoy both services from Google. The Google Play Music app includes millions of on-demand songs along with an ad-free internet radio. So, if you want to stream music and watch YouTube videos, YouTube Red can let you have the best of both.

September 24, 2017

Talat Zubair In Instagram

Creating A Perfect Post for Instagram

All major social media platforms continue to diverge in how they are set up and what the audience expects to see on each one. Each network has its own limit for characters, ideal image sizes, best times to post and more. With limited resources and time, it can be quite challenging to come up with a post that will engage maximum users. Hence, here are some simple ways to create a perfect post to attract audience on Instagram. To get a large audience to know about your account, you can also Buy Real Instagram Followers.

Microblogging

One of the latest trends growing on Instagram is the use of captions that are like a shortened version of a blog post, where you share valuable content with the audience. This is known is microblogging and it enables you to elaborate on a subject in more depth instead of a quick one to two-line caption. For instance, you can use Instagram captions to share tips and tricks, tutorials and behind-the-scenes.

Also Read: How to Use Instagram Live For Marketing?

Encourage Replies

A quite effective way to increase engagement on Instagram posts is to ask your followers to respond with comments. Think about some interesting questions that you can ask and also come up with other ways to encourage your audience to comment on your posts. Sometimes, all it takes to get the conversation flowing is just a little nudge.

Add Hashtags

Hashtags are a pretty important feature that enable Instagrammers to discover the content they like and accounts to follow. According to a research, posts that have more than eleven hashtags usually receive more engagement. You can experiment by adding various hashtags to your posts and find out how they affect your post reach. If you want to avoid adding too many tags to the caption, you can also add some of the hashtags as comments.

Image Sizes

Instagram now allows uploading landscape, portrait as well as the traditional square images. Here are the ideal sizes for each type of image format:

Square: width: 1080px, height: 1080px
Landscape: width: 1080px, height: 566px
Portrait: width: 1080px, height: 1350px

September 23, 2017

Talat Zubair In Facebook

3 Ways to Sell your Products on Facebook

Before you start selling your products, it is important to make sure your Facebook business page has been properly set up with all the required information. The services or products you offer should be easily purchasable. You should have an effective customer service plan in place, making it easy for customers to reach out to your company. Once your Facebook page is optimized, here are some ideas to sell your products more effectively.

Discounts

You must have seen “One-day flash sale!”, “All items are 50% off” or “Limited-time offer” on advertisements. Many people find these adverts irresistible and end up purchasing the product, even if they don’t need it. These discounts and special offers make people want and buy items now instead of later. When you have built a strong fanbase on Facebook with a high engagement rate, you can come up with flash deals. You can also Buy Real Facebook Likes to strengthen your fanbase. An excellent way to grab your customers’ attention is to announce discounts at an unexpected time. Here are some ideas of what you can offer:

Set up a limited-edition product
Introduce a bundled deal that you will not offer again
Share a coupon code that only works for a limited amount of time

Also Read: Benefits Of Using Facebook Business Manager

Story Telling

Having a compelling story behind your brand can significantly help you sell products. You can use videos and photos on Facebook to share stories about your services or products. One of the best examples of brand storytelling is Nike. Instead of having blatant product placement in their videos, the company shares the strengths of athletes, telling about the obstacles they had to battle to reach their goals. You should tell an interesting and compelling story with an emotional connection to the reader. Also, when you are posting about your products, try to avoid mentioning prices; instead, use storytelling tactics to show how satisfied the buyers of your products are.

Emotional Connection

The more extreme user’s emotional reaction to your post is, the more likely they are to share it. And often, the posts shared to the right audience can translate into sales. Look at the following two captions:

Caption 1: Local Woman Saves Her Cat
Caption 2: A 70-year-old woman climbs tree during harsh storm to rescue her cat

The second one seems more appealing as it provides more details and connects with the user, making them appreciate the strength and dedication of the woman. Hence, you should try to create an emotional connection with your audience through your Facebook posts. Instead of using the marketing words that sell to the customer, talk with your customer.

September 22, 2017

Talat Zubair In Instagram

How to Use Instagram Live for Marketing?

You must have seen various brands sharing updates about their products using Instagram stories, however, only a very few brands use Instagram Live to promote their business. The platform’s live feature is an excellent channel to drive new followers and engagement as well as achieve larger business goals. You can Buy Real Instagram Followers to boost your fanbase and build an interactive audience.

Promotions and Flash Sales

While users consider Instagram Stories ephemeral, Instagram Live video is more ephemeral; hence, you can use it to create a sense of urgency to watch your broadcast. One of the most effective ways to improve your viewership is to promise limited-time-only promotions that will be offered during the broadcast. If you are offering a giveaway, promotion or discount, announce it beforehand, and when you go live, share the discount or coupon code with your viewers.

Also Read: 3 Ways To Get More Likes On Instagram

Launch New Products

Many businesses have used Instagram Live to launch or tease new products. Whether you are unveiling a new product line, teasing a future launch or introducing a new service, Instagram Live is an excellent place to drum up excitement around your business. Since users do not know how long the live session will last, they feel the need to stick around for entire broadcast so that they do not miss out on anything. To make the best use of this feature, you can take your hottest product and release only a few details about it. After the teaser, ask your viewers to visit your website for more information. Live sessions encourage users to act immediately; thus, instantly increasing the number of leads you receive.

Answer Questions

There are various different formats that can be followed during a live broadcast, such as workshops, tutorials and question answer sessions. While each of these format is bound to get you a lot of user engagement, the best way to benefit from Instagram Live is to use the feature to answer questions. You can ask your followers to submit their questions beforehand. Send them to a landing page with an email form or provide them with an email address where they can send their questions. Once you have received questions, you can answer them in a live session as well as add them to your newsletter. This will increase signups and conversions.

September 20, 2017

Talat Zubair In YouTube

Keep Track of Your Performance with YouTube Analytics

Did you know more than 300 hours of video content is uploaded on YouTube every minute? With competition as tough as this, it can be challenging to keep track of how your videos are performing. Hence, YouTube Analytics offer YouTubers an in-depth look into their video’s performance as well as helpful insights on improving their overall channel. By successfully navigating through the YouTube Analytics and viewing the following reports, you can build a healthy channel that will help you earn more revenue and attract more daily views. Another way to increase views is to Buy Real YouTube Views.

Engagement Reports

There are various things to check when monitoring engagement:

Likes and dislikes: This displays a summary of the likes and dislikes your video received. The report shows net change so it adds the likes or dislikes received and subtracts the number of likes or dislikes removed.
Comments: This shows the number of comments your video is getting
Sharing: This illustrates how many times your video has been shared along with the social platform it is shared on.
Subscribers: This provides the number of subscribers you have lost and gained over a specific course of time.
Annotations: This reveals information about how your video annotations are doing along with their close rate and click-through-rate.

Also Read: How To Make Money Through YouTube?

Watch Time Reports

You will find the most valuable in this section of the YouTube analytics. These reports can help you figure out how different video content and their quality are keeping your audience engaged. The watch time statistics are considered as a key metric by YouTube as they are used in the platform’s algorithm to determine your video’s ranking in search results and recommendations.

Views: This simply shows how many times your video has been watched and is considered as the most basis measurement of video’s success.
Watch time: This enables you to view a more accurate breakdown of how engaging your video content is because it measures the estimated time audience watched the video.
Audience Retention: This illustrates how good your video is doing to maintain its audience. You can see the duration of each video your viewers are watching along with the parts that are causing users to abandon the video.

Earnings Report

The estimated earnings report will help you determine the earnings derived from YouTube Red, ad earnings and from transactions, like fan funding and paid content. You can also view earning-related details for partner content and at channel and video levels. The metrics that you need to pay special attention to include:

Earnings: This is the total estimated amount earned from all Google-sold advertising and non-advertising sources for a chosen region and date range.
Ad Earnings: Here you can view the total estimated earnings from all Google-sold advertising sources only for a chosen region and date range.
Red Partner Revenue: It is the total estimated revenue earned via YouTube Red subscriptions, reflecting earnings from both music and non-music content.

September 18, 2017

Talat Zubair In Twitter

Creating a Twitter Ad for Conversions

Are you worried about not getting enough website conversions or followers for your Twitter profile? Worry not, with spending only a few dollars, you can Buy Real Twitter Followers or create Twitter adverts. Having more than 300 million monthly active users, the platform is an excellent place for marketers to advertise. Here is how can you create an effective Twitter advert to increase your website conversions.

Targeting the Audience

Not targeting the specific demographic of audience is similar to throwing pamphlets from your rooftop, hoping that the right person gets to see it. Twitter’s targeting options may not be as specific as Facebook, but they allow you to target users based on their device and platform used, location, followers and gender. Moreover, you can also make use of the tailored audiences feature that lets you target audience based on phone numbers, Twitter usernames and email addresses. If you use a conversion tracker, you can remarket to users based on their purchases on your website. When creating an ad campaign on Twitter, it is recommended to limit the users to as narrow a focus as possible to avoid wastage of your advertising budget.

Also Read: How Twitter Advertising Works?

Setting the Budget

The budgeting and costing for Twitter ads are somewhat similar to Facebook; that is, the more you pay, the more impressions your ad will receive and vice versa. You can also choose to go with Twitter’s default pricing option called automatic bidding, where you set a daily maximum budget and the website optimizes the price per view or action. However, if you want to have more control over your spending, you should go for setting the budget manually. It is advisable to set a total campaign budget if you have not specified an end date for your campaign so that you can prevent gross overspending. Furthermore, if your marketing budget allows, it is also possible to select an accelerated advertising option, which will show ads as often as possible rather than at regular intervals. But, this can be costlier and is helpful for promoting time-sensitive offers, like an upcoming sporting event or movie release.

Analyzing and optimizing

When it comes to advertising, creating and activating a campaign is only part of the task; the rest is keeping track of its performance and then optimizing to get the desired impact. You may not get the results you want in the first few campaigns; not even the seasoned digital marketers get ads right the first time. Hence, you need to keep trying different strategies to see what works best for you. For instance, alter the call-to-action copy, headline, URL position, hashtags or visual content. To have a more detailed idea of the ad campaign performance, you can analyze the stats in Twitter ad dashboard. And then, use this information to create the best performing ads.

September 2017

Timeliness

Engagement

Relationships

Profile searches and direct shares

Make the First Few Seconds Count

Add Captions to Videos

Create a Facebook Specific Copy

Add a Call-to-Action

Create a Marketing Strategy

Monitor and Analyze Performance

Pros and Cons of Multiple Accounts

Use of Hashtags

Keeping it Short

Adding Images

No More Advertisements

Save for Offline

Music Streaming

Microblogging

Encourage Replies

Add Hashtags

Image Sizes

Discounts

Story Telling

Emotional Connection

Promotions and Flash Sales

Launch New Products

Answer Questions

Engagement Reports

Watch Time Reports

Earnings Report

Targeting the Audience

Setting the Budget

Analyzing and optimizing

Recent Posts

Recent Comments

Archives

Categories

Meta

SocioHawk