One of the two ways to invest money to get more followers is to Buy Real Facebook Likes, while another method is Facebook paid advertisements. The most commonly asked question is which invest requires less money and gives greater results. Facebook ads are somewhat similar to Google Adwords except that Facebook offers more effective options to target specific audience. Unfortunately, there is no fixed cost for advertising on Facebook. The amount varies depending on a number of factors including:
The number of people you wish to reach through the advert is called audience targeting. Facebook ads can be used to targeted very specific users according to their age, gender, interests, location, connections and behaviors. The audience you choose directly affects the amount of money you will be spending on the ad. When more marketers are trying to reach a particular audience, the cost of ad increases. Hence, the cost of Facebook ads keeps varying with the different audience targeting. It is recommended that you experiment with various targeting options to find out which one works best your ad campaigns.
Also Read: How Effective is Facebook Advertising?
The quality of your ad can either send the cost skyrocketing or dramatically lower it. To evaluate the quality, two metrics are used: click through rate (CTR) and relevance score. CTR is the number of clicks on the ad divided by the number of impressions. The greater CTR indicates higher relevance and more value to the audience, which means decrease in the overall advertisement cost. You get a relevance score for every ad you run. It is a number between 1 and 10, measuring how relevant is your ad to the targeted audience. The relevance score keeps changing continuously as more people interact with the ad. If the ad receives positive engagement, the score goes up. Conversely, if the audience tells Facebook they do not want to see your ad, the score decreases. Higher relevance score means you have to pay less for the ad.
Time of the Year
Another factor that affects the cost of Facebook paid advertisement is the seasonality. Winter holiday and black Friday sales are among the busiest times of the year, which is why advertising cost during these times is relatively high. Moreover, other times when ads can be expensive include Thanksgiving, Cyber Monday and post-holiday sales.