Often Facebook page owners Buy Real Facebook Likes in order to get their posts seen by a larger audience. While this works for a lot of people, there are other ways that can improve your Facebook reach without having to spend a penny. Here are some factors that affect how well your post performs.
Quality of the Content
From users’ perspective, content is what really matters on all social media platforms. Hence, the most effective way for brands to boost their organic visibility is to post good quality content consistently. Like Google, Facebook also puts a lot of emphasis on the relevance and quality of the content. The decision to include which post in a user’s newsfeed is based on the post’s engagement metrics that determine the quality of the post. These metrics include number of clicks, likes and shares. Usually, a higher quality content results in more likes and shares and higher click-through-rate (CTR).
Moreover, another factor that determines if a page should appear in the newsfeed or not is the user engagement. The more frequently a user engages with a page, the more its posts will show in the user’s newsfeed. As your audience loses interest in your content, your page’s organic visibility starts declining, which is why it is essential for brands to keep posting high quality content.
Use of Hashtags
Since hashtags have always been associated with Instagram and Twitter, their importance is not well understood for gaining exposure and increasing reach on Facebook. Nonetheless, hashtags are a great way to get your content discovered on social media. When users search for or click on a Facebook hashtag, they see all the posts that contain that particular hashtag. This allows users to find content on the topics that interest them. Furthermore, you can also create your own hashtag to represent your brand and use it in all of your posts. If you are using a phrase as a hashtag, then capitalize the first letter of every word so that it is easy to read. Avoid including spaces or punctuation in the tag.
Mentioning and Tagging Functions
Much like Twitter and Instagram, Facebook allows you to mention and tag users as well as other pages using the @ function. In fact, it is one of the best ways to get your posts seen by more people. When you tag and mention someone, they are notified and will be compelled to engage on your post. The tagged individuals or pages may even end up sharing your posts with their audience.