Social media has presented marketers with one of the most effective ways to amplify their brand and share great content. But, every content they post do not receive the same amount of engagement; while some posts do quite well, others only get a couple of likes and shares. The reason for this could be time when the content is shared. So, what is the best time to make a post?
Unfortunately, there is no right answer to the question. Timing depends on the platform you are using, the regions you are targeting, how your target audience interacts and your marketing goals. However, earlier this year, studies were conducted compiling results of old data and statistics. According to the studies, there are a few time slots when you are most likely to attract maximum users. To get more users to follow your account, you can also Buy Real Facebook Likes, followers for Twitter and Instagram accounts and fanbase for other social media platforms.
On average, the best time slot to post on Facebook is 1 to 4 pm. At this time, click-through rates are the highest. Whereas, on Saturdays and Sundays, 12 to 1 pm is the preferred time. As for the entire week, the 1 to 4 pm slot in considered ideal; specifically, posts made at around 3 pm on Wednesdays are more likely to receive greater engagement. The worst times to post are before 8 am and after 8 pm on weekends.
Also Read: Social Media Marketing: Frequency of Posting
While the good times to tweet are around 12 to 3 pm, highest user engagement has been observed at 5 pm. Usually, weekdays show a stronger and better performance, but some niches can also have more active followers on the weekends. Hence, if your goal is to boost retweets and click-throughs, you should aim for noon, 3 pm or 5 to 6 pm.
The platform is mostly used for professional purposes during the weekdays and work hours. As compared to other social media networks, LinkedIn is not used very frequently, with more than half of the users visiting the platform less than once a week. You should aim to post on your LinkedIn account towards the middle of the week, that is between Tuesdays and Thursdays. For high click-through rates, post at times that correspond with the morning and evening commute; including 7 to 8 am, 5 to 6 pm and around 12 pm (or lunch hour). Also, some accounts have seen to receive positive response on Tuesdays, between 10 and 11 am.
Saturday evenings are considered as one of the best times to reach a large number of users, especially during the 8 to 11 pm time slot. Many accounts have also noticed strong performance on late Friday afternoons, around 3 pm. Unlike other social media platforms, evening commutes are seen as the worst times to post on Pinterest.