Thanks to the enormous Instagram audience of more than 700 million daily active users, Instagram Stories have become one of the top choices for brands to experiment with sharing 24-hour content. Although Instagram stories are somewhat similar to Snapchat stories, the platform offers much more sophisticated advertising options along with analytics to measure brand growth. Hence, various companies have started using Instagram stories to boost their fanbase. You can also Buy Real Instagram Followers to increase your fanbase. Here are some ideas to use the stories to reach and attract a broader audience.
Did you know Instagram stories also allow you to add call to action? You can invite your viewers to click to a link in your bio or add an option to swipe to view a page, video, product or anything similar. Once the user clicks or swipes, Instagram will take them to the particular page or content. A good idea can be to redirect users to your company website where they can view a full range of your products and services. This feature is one of the many reasons why Instagram Stories are considered much more brand-friendly as compared to Snapchat stories
Also Read: How Instagram Stories Work?
Another effective use of Instagram stories is to give your fans a look at what happens at your office behind-the-scenes. This will make them feel like they are part of your brand and create stronger brand-customer relationship. When you post a perfectly captured video or picture of your product, share a behind-the-scenes look through stories. Give your audience an insider look at the personalities behind the brand. These stories can prove to be quite engaging and valuable to your fans.
If you have an upcoming event or are introducing a new service or product, then it can be a good idea to count down to the big day. Countdowns will not only peak your followers’ interest, but can also build up hype among your non-followers. You can create an Instagram story to start a countdown and make your audience eager to know more about the upcoming event or product.