It is 2017 and a lot of marketers and organizations are still confused about social media marketing. One possible reason for this could be the ever-changing social space and the continuous launch of new features on social media platform. However, by developing an effective social media marketing plan, it can become quite easy and simple to start with marketing. A marketing strategy refers to the summary of the things you plan to do and hope to achieve for your brand using social platforms. Here are the three primary considerations that must be a part of your social media marketing strategy in 2017.
Goals and Objectives
The very first thing to do is to define your objectives and goals as they are essential to prove your social media return on investment (ROI). By considering the overall purpose of your marketing activities, you can come up with one or multiple objectives. Some of the possible purposes include:
- Increase brand awareness:
This includes boosting your follower count on social profiles, increasing reach of posts, retweets, mentions and shares. You can also invest to Buy Real Instagram Followers, Facebook likes, YouTube subscribers and so on.
- Drive traffic to your website:
Some marketers want to refer traffic from social media to their own website; hence, their aim is to increase the number of clicks on their posts.
- Boost brand engagement:
In this case, a marketer’s objective is to work on getting more likes, comments and shares per post as well as mentions and replies.
- Research and learn about your customers:
A lot of marketers only want to collect feedback and suggestions so that they can make improvements based on this; therefore, their purpose of social media marketing is to hold several conversations with the customers.
Once you are clear about your goals, it is time to start building your online presence. If you already have accounts on any platform, it is time to update them to get the best possible results. However, if you do not already have any social media profiles, then you need to choose platforms that can help you meet your goals. It is important to know that while some platforms are good for building brand recognitions, others could prove to better for bringing traffic to your site. For instance, LinkedIn is considered an effective network for business-to-business (B2B) marketing, whereas Instagram and Pinterest can be great choices for creative industries.
Posting and Engagement
Having good quality content to share is required to succeed at social media marketing, which is why you should include a content posting plan in your marketing strategy. Outline the type of content you will post along with when and how often you will post. Ideally, you should post various types of content, such as links, images, infographics, videos etc. It is also good idea to have posts with different purposes and calls-to-actions, specifying whether they are to engage, inform, persuade or entertain. Don’t forget to consider paid content options, like sponsored ads on social media.