You must have seen various brands sharing updates about their products using Instagram stories, however, only a very few brands use Instagram Live to promote their business. The platform’s live feature is an excellent channel to drive new followers and engagement as well as achieve larger business goals. You can Buy Real Instagram Followers to boost your fanbase and build an interactive audience.
Promotions and Flash Sales
While users consider Instagram Stories ephemeral, Instagram Live video is more ephemeral; hence, you can use it to create a sense of urgency to watch your broadcast. One of the most effective ways to improve your viewership is to promise limited-time-only promotions that will be offered during the broadcast. If you are offering a giveaway, promotion or discount, announce it beforehand, and when you go live, share the discount or coupon code with your viewers.
Also Read: 3 Ways To Get More Likes On Instagram
Launch New Products
Many businesses have used Instagram Live to launch or tease new products. Whether you are unveiling a new product line, teasing a future launch or introducing a new service, Instagram Live is an excellent place to drum up excitement around your business. Since users do not know how long the live session will last, they feel the need to stick around for entire broadcast so that they do not miss out on anything. To make the best use of this feature, you can take your hottest product and release only a few details about it. After the teaser, ask your viewers to visit your website for more information. Live sessions encourage users to act immediately; thus, instantly increasing the number of leads you receive.
There are various different formats that can be followed during a live broadcast, such as workshops, tutorials and question answer sessions. While each of these format is bound to get you a lot of user engagement, the best way to benefit from Instagram Live is to use the feature to answer questions. You can ask your followers to submit their questions beforehand. Send them to a landing page with an email form or provide them with an email address where they can send their questions. Once you have received questions, you can answer them in a live session as well as add them to your newsletter. This will increase signups and conversions.