Before you start selling your products, it is important to make sure your Facebook business page has been properly set up with all the required information. The services or products you offer should be easily purchasable. You should have an effective customer service plan in place, making it easy for customers to reach out to your company. Once your Facebook page is optimized, here are some ideas to sell your products more effectively.
You must have seen “One-day flash sale!”, “All items are 50% off” or “Limited-time offer” on advertisements. Many people find these adverts irresistible and end up purchasing the product, even if they don’t need it. These discounts and special offers make people want and buy items now instead of later. When you have built a strong fanbase on Facebook with a high engagement rate, you can come up with flash deals. You can also Buy Real Facebook Likes to strengthen your fanbase. An excellent way to grab your customers’ attention is to announce discounts at an unexpected time. Here are some ideas of what you can offer:
- Set up a limited-edition product
- Introduce a bundled deal that you will not offer again
- Share a coupon code that only works for a limited amount of time
Also Read: Benefits Of Using Facebook Business Manager
Having a compelling story behind your brand can significantly help you sell products. You can use videos and photos on Facebook to share stories about your services or products. One of the best examples of brand storytelling is Nike. Instead of having blatant product placement in their videos, the company shares the strengths of athletes, telling about the obstacles they had to battle to reach their goals. You should tell an interesting and compelling story with an emotional connection to the reader. Also, when you are posting about your products, try to avoid mentioning prices; instead, use storytelling tactics to show how satisfied the buyers of your products are.
The more extreme user’s emotional reaction to your post is, the more likely they are to share it. And often, the posts shared to the right audience can translate into sales. Look at the following two captions:
- Caption 1: Local Woman Saves Her Cat
- Caption 2: A 70-year-old woman climbs tree during harsh storm to rescue her cat
The second one seems more appealing as it provides more details and connects with the user, making them appreciate the strength and dedication of the woman. Hence, you should try to create an emotional connection with your audience through your Facebook posts. Instead of using the marketing words that sell to the customer, talk with your customer.