It is a common practice for many brands to use multiple accounts for marketing to expand their range and target a wider scope of their audience. However, it can be quite challenging to manage and build a strong fanbase on every social media profile. Many people Buy Real Facebook Likes and followers for other platforms to increase their fanbase. Here is a guide on using and managing multiple accounts along with pros and cons of having them.
Create a Marketing Strategy
With multiple accounts, it can be very difficult to manage regular posting on each of them. Hence, you need to create a marketing strategy along with a style guide. A good idea is to create a general strategy and one individual account strategy, while ensuring consistency is maintained. The last thing that you want to do is copy and paste the same content on all your Facebook pages, which is why an individual account strategy is needed. Furthermore, since it can be tough to keep track of when to post on each of your account, you can make use of social media editorial calendars. They will help you keep your publishing schedule organized, giving you a visual look of all your upcoming posts across different networks. Carefully planning how to run your social media accounts will help you gain a better understanding of how to efficiently manage profiles on different platforms. As a result, you will be able to notice an increase in your success rate and get higher engagement from users.
Monitor and Analyze Performance
Keeping track of key social media metrics reveals which aspects of your marketing are working as well as provides an insight into which areas need improvement. You need to check how each of your account is performing on individual level and how well your accounts are doing collectively. This will also help you determine if creating multiple accounts on either the same or different platforms is good for your brand or not. You can analyze which of those accounts are doing better and which accounts you do not need. Track analytics across each of your social media profile and see how well it is performing.
Pros and Cons of Multiple Accounts
Since every platform has different audience, having profiles on various networks enables you to talk to a variety of users. You do not need to worry about balancing your posts to reach everyone. This is especially helpful for brands that serve both, businesses and consumers. For businesses operating in many locations, multiple social media accounts can help serve unique needs of each geographical location you are targeting. Moreover, some brands have different topics that they take on. For instance, BuzzFeed has one primary account and then several other profiles on specific topics; such as Buzzfeed Animals, Buzzfeed Weddings, etc. This gives audience a choice to follow the account they are interested in.
On the other hand, various accounts for the same brand can confuse your audience. Should they follow all accounts or any one they are interested in? This way there is a risk of dividing up the people you want to reach. Having more accounts means work for social media managers as well as more time and money is spent. If a brand is using multiple accounts for various departments, then it can be difficult to keep your branding consistent.