More than eight billion videos and a hundred million hours of videos are watched on Facebook each day. Hence, it is time to learn how to use videos to engage more fans on Facebook. To get more fans to like your page, you can also Buy Real Facebook Likes.
Make the First Few Seconds Count
Since Facebook videos play automatically, you have to captivate user’s attention in first three seconds and convince them to watch more. To make your videos more appealing, you can upload custom thumbnails as they are quite effective at capturing user’s attention while they scroll through their feed. Tease the video using a short post update, such as the title or a small description of the video. If you want to grab someone’s attention, you have to do it immediately, with the first frame.
Also Read: Factors That Affect Facebook Organic Reach
Add Captions to Videos
Although Facebook auto-plays videos on the newsfeed with sound, many users still prefer to watch muted videos. If a viewer cannot understand your video without the sound, you are very likely to lose that viewer as well as the opportunity to convey your message to them. Hence, you need to add interesting and engaging captions in your videos so that even with sound turned off, viewers understand what your video is about.
Create a Facebook Specific Copy
If you have accounts on multiple social media platforms, you would want to share the same video on several platforms. However, the best practice is to customize your copy of video for each platform as what works best for one social media network may not work for the other. Facebook allows you to type up to 63,000 characters in a single post, while truncating it at about 400 characters. This offers you the flexibility to experiment with both long and short video posts. Researches have shown that a post with less characters is better for driving clicks, whereas, long posts are more likely to generate higher engagement. Moreover, the character limit for Facebook comments is about 8000 characters, which makes it a great platform for inviting your viewers to share longer-form thoughts about your video.
Add a Call-to-Action
Having a call-to-action on your video is an excellent way to drive traffic to your website, encourage engagement and even convert viewers into customers. Usually, people use call-to-actions as buttons directing to a sign-up form or a website. However, CTAs can be used for various other purposes, such as a sentence calling for an action: “Read more about the product here: (link).” This way you can include a link to your website or blog post and invite users to know more by clicking on the link. Another use of call-to-action could be to ask your audience to share their opinions on the video in the comments. Moreover, it is also possible to use a text overlay or mention a CTA if you are talking in the video. Mid-roll CTAs have the highest conversion rates. You can also include CTA at the end of the video using a text overlay or a static image and letting the video play for a few seconds following the end of actual content.