Facebook stories follow the same story format which was originated and made famous by Snapchat. The feature includes short user-generated photo and video collections that disappear after 24 hours and can be viewed only twice. However, it was not until this month, that Facebook announced stories feature will be available to all pages on Facebook. This provides marketers with opportunity to attract more users and increase their fanbase. You can also Buy Real Facebook Likes to boost your followers. Here are a few more reasons to use stories on the platform.
The first thing to consider is that Facebook stories provide you with the opportunity to display your message on the prime position in the app, that is at the top of the feeds. This gives you a huge advantage by putting your business front and center, where it receives the most attention. Facebook stories are a tool that enable you to put your brand content right at the top of the user feeds, making it appear not only in the feeds of users who have liked your page, but in other feeds as well. This gives you a valuable opportunity to reach as many users as you can.
Also Read: Factors That Affect Facebook Organic Reach
The Trend of Stories
Often, you might have seen Facebook being criticized for including stories on every platform, including Messenger, Instagram, WhatsApp and Facebook itself. However, the trend of stories as a communication tool is constantly rising, as more and more users now upload stories on various networks to communicate and connect. Referring to the statistics, more than 250 million people use Instagram stories every day; same number of users also use WhatsApp stories regularly. Whereas, 70 million people use the feature on Messenger. Hence, stories have proven to be a quite popular format, which is why Facebook is so keen to push it across all its apps. Considering the increasing popularity of the feature, it makes sense for all brands to use Facebook stories to their advantage.
The Declining Organic Reach
No doubt, the organic reach on Facebook is in decline for all its pages. Although a few marketers have seen growth, but generally, over all, reach has decreased from what it previously was. According to a research, the average number of engagements with Facebook posts created by publishers and brands has fallen by more than 20% since January 2017. Due to this decline in the organic reach, businesses are looking for alternative ways to beat the newsfeed algorithm and maintain steady levels of Facebook referral traffic. However, they do not need to look any further because Facebook stories are one of the excellent ways to attract users. If you are able to come up with compelling and interesting content for stories, then it can provide you with a new way to boost engagement and interest and get more of your fans coming back to your page and hence to your website. Facebook stories are a great option to connect and raise awareness of your content and offers, which is quite significant, considering the decrease in overall exposure on the platform.
Lastly, the stories format offers a broad range of new creative options to display the content, such as filters, effects, live-streaming and video masks. This provides you with new ways to tell your brand stories without having to spend much or access any dedicated tools. These photo/video enhancing features are all available within the Facebook app. However, it is important to make sure you use the features effectively to create compelling stories that will differentiate your content in the Stories feed, making your business stand out and generate attention and interest. Furthermore, since not many pages are using Facebook stories currently, you have a greater chance to create compelling stories and make it stand out and attract a large audience.