With more than 300 million monthly active users, Twitter has become one of the best social media platforms for most marketers. To get started, you need to create a Twitter account for your brand, which is pretty simple. Come up with a Twitter handle, upload a logo of your brand or any other relevant picture and write a few lines for the bio section. You are ready to post your first tweet on the platform. However, while setting up a profile is easy, growing your account, generating leads and building up a solid fanbase can be challenging. Growing a real following on the platform requires more than just sending out tweets about an upcoming product or event. Hence, many marketers Buy Real Twitter Followers. To make your brand stand out you need to engage with your target audience and interact with them.

Understanding the Platform

When it comes to social media marketing, approach on every platform is different from the other. For instance, your marketing strategy for Twitter will not work for Facebook, Instagram or other networks. The very first step is to use Twitter for marketing is to understand how the platform works and where it fits in the social media landscape. The platform can be used for the following:

• Networking
• Driving engagement for promotional activities
• Branding
• Interacting with consumers
• Sharing information and content
• Reputation management

Since most of these activities involve interaction, Twitter thrives off communication, unlike Instagram or Pinterest that are mostly about broadcasting.

Also Read: Improve Your Tweeting Strategy to Attract More Users

Create a Tweeting Strategy or Schedule

To effectively use the platform, you need to plan ahead. For instance, by late September or early October, you should be ready with special tweets and content for Halloween. Similarly, by the time November rolls around, you can prepare some content for Thanksgiving. Planning ahead for special events and holidays gives can give you more time to come up with high-quality content and take advantage of trending topics and hashtags. Also, once the special day or event comes, you can follow any trending hashtag related to that and do some real-time marketing.

Similar to planning ahead, another trick is to set up a posting schedule for your Twitter account. The schedule should be detailed enough to clearly state what and when you plan on tweeting. It can outline things like when you are going to tweet links, post videos or share images. A good idea is to include this as part of your overall content strategy, especially if you publish content across various platforms, like YouTube, Facebook, blog etc.

Set Goals & Objectives

No marketing strategy is ever complete until it includes a few measurable goals that you want to achieve. Without objectives, goals and milestones, many businesses often make mistakes and fail in their marketing. According to statistics, 41% of the companies are unaware if their social media efforts are working or not. The reason for this is that they are not keeping track of their activity and have not set any achievable objectives. Moreover, various businesses only use Twitter to publish content and then hope to improve their brand. However, without setting clear marketing goals and working towards achieving them, it is not possible to promote your brand on the platform. Here are some examples of Twitter marketing objectives:

• Generate leads
• Monitor and improve your brand’s reputation
• Build an engaged following
• Respond to customer complaints quicker
• Network with bloggers and influencers
• Get more traffic to your website

The blue tick icon on a Twitter profile is an indication that the account of public interest is authentic and verified. A verified Twitter account signals high authority, authenticity and reliability. Since, 85% customers buy products and use services from brands they trust, verification can increase your sales. Also, the blue tick is often correlated to building more followers. If you are looking to get more followers, you can Buy Real Twitter Followers.

Verification Request Form

The very first step to start the process is to head over the Twitter’s verification request. However, before you fill out the form, it is important to make sure profile is complete with following elements present:

• An authentic bio accurately reflecting the nature of your public persona
• A verified contact number to help confirm your identity and associate your online profile with your offline entity
• A profile picture that should match the display image used on other platforms like Instagram, LinkedIn, Facebook etc.
• A header photo is important because when considering verification for brand accounts, Twitter holds the profiles that are complete with header photos in the highest regards; thus, increasing your chances for verification.
• A confirmed email address that is associated with the company or organization; such as info@yourcompany.com
• A personal website for yourself or your brand that can prove to Twitter that your account is legitimate
• Your birthday if you are not a brand, company or organization. This will help to confirm your identity and you can choose the audience you want to display this information to.
• Tweets set to public so that you can be seen as a public figure and your tweets are accessible to all users.

If any of this information is missing, you will be prompted by a message saying your account is not eligible for review. You can enter the missing details and submit verification request again. Once you have checked that your profile is set up properly with all the relevant information, you need to enter your username when asked. If you are trying to get your business account verified, make sure to check the box at the bottom to indicate this.

Also Read: 3 Tips for Effective Twitter Marketing

Enter Websites as References

In the next step, you will be asked to enter up to five websites that to identify you and associate you with your Twitter account. Since you must have listed your official website in the bio, there is no need to enter that again. A good use of this space could be to introduce additional websites that can help in verifying your identity. To obtain the best results, share links for sites that show proof of your public influence, such as instances of appearances in the news or high-traffic websites.

Make a Convincing Case

Next, you will be asked to make a case for why your account should be verified. If you are applying as an individual, you should demonstrate your impact by showing your public reach and instances where you have made an influence in the relevant industry. However, corporations and companies should highlight their vision and mission as well as what they have been doing to achieve their objectives. Since you have a limit of only 500 characters to make a case, don’t overthink things and focus on sharing the way you as an individual or your brand can add value to the Twitter community.

Submit Your Verification Request

Once you have confirmed, validated and submitted the information, it is time to wait. As soon as a decision has been made, you will receive an email from Twitter. Also, you will know your account is verified when the @verified Twitter account starts following you. Even when you have a verified Twitter account it is important to follow the platform’s terms and conditions and use it only for the stated purpose, otherwise you can have your verified badge revoked. However, if your verification request is rejected the first time, you can apply again after thirty days.