When you tap on a Twitter Moment, you will see various different tweets on several topics. Twitter Moments are collections of tweets that can be liked, tweeted, pinned and embedded just like normal tweets. Previously, the purpose of the feature was to only present users with news and events outside the trending topics. However, recently, the feature is available to all accounts and marketers can make the most of it to promote their brand. It can help them drive more engagement and traffic to their Twitter account. Another way to attract more users to your account is to Buy Real Twitter Followers.
Create Brand Stories
The feature can be a great way for your brand to share its story. You can define and plan your narrative before putting the moments together, making sure the posts are in order and the timeline of tweets makes sense. Try to use a mix up of different types of content, such as using a mix of videos, photos and GIFs to add a variety to your Twitter Moment. Stories with more images are easily digested and shared.
Also Read: 3 Tips for Effective Twitter Marketing
You can use Twitter Moments to build up buzz for an event by teasing speakers, sharing speaker anecdotes and quotes etc. A good idea is to create a Moment leading up to the launch and after the event you can curate tweets from guests and sponsors, giving your followers a complete picture of all the happenings. This can be an excellent way to add value to event attendees as well as sway anyone who missed the event to attend your next event. Moreover, you can also drum up excitement among followers by teasing an upcoming content or product.
Share User-Generated Content
Another great way to use the feature is to showcase user-generated content. You can gather testimonials about your services or products and share them. Consider gathering tweets from a particular hashtag campaign to show off responses and results from your fans.