Being one of the largest social media network for branding and marketing, Facebook recently launched an e-commerce Shop section for pages. The feature has helped pages in attracting more customers and increasing its fanbase. Another way to increase fanbase is to Buy Real Facebook Likes.
This feature enables businesses to offer online shopping without the need of developing a retail website. Customers can make purchases directly through the Shop section of a Facebook page by using their Stripe or PayPal. Since the transaction is kept within the Facebook framework it means that there are less chances of customers dropping off. Often, users tend to leave their order incomplete if they are directed to a second website. The functionality has enabled retailers and small businesses to offer their customers with more convenient online shopping options without having to spend money on complicated e-commerce structure or website. Another advantage of Facebook shop section is that it is set within the basic architecture of Facebook so retailers do not need to worry about responsiveness issues, load time or security protocols that they might need to consider when setting up an e-commerce website.
Also Read: 3 Ways to Sell Your Products On Facebook
How to Set Up?
You will know if the Facebook shop section is available to your page when an Add Shop Section button appears below the Facebook cover photo on the right-hand side. Another way to add a shop section is via page settings. You can click on Edit Page from the menu on the left, Add a Tab button and choose the option for Facebook shop. Once the shop is added, a tab will appear on the page just below the cover photo. To continue setting up the section, users will be required to agree to Facebook’s Merchant Term and Policies before they proceed further. You will be prompted to enter your business’s website URL and email address as well as details of the payment processing company; currently the two available options are Stripe and PayPal. If you do not have accounts set with any of the two, you will first need to create an account. When this process is completed, you see a Shop Now button in the bottom right of the Facebook page cover photo.
How It Works?
Through Facebook Shop Section, customers will be able to buy products by clicking on the shop tab and then on the Add Product option. For each product, you can add a lot of information, like product name, price, specifications as well as a picture of the product. Moreover, similar products can also be grouped together in collection to make shopping easier and faster for customers. When customer places the order, page owner receives notification about it. Page admins can see completed orders, manage pending orders and make adjustments to their Shop Section using the Publishing Tools section of their Facebook page. However, received orders are not automatically processed. Page admin is required to go to the Order Details for each order and click on the Mark as Shipped button before the transaction can be processed.