With Instagram and Snapchat increasing in popularity, many social media marketers find themselves asking which platform is more suitable for promoting their business.
Considering the number of users, Instagram has more than 400 million daily active users and more than 700 million monthly users; whereas, only 173 million people use Snapchat every day. If you are looking to get followers for your Instagram account, you can Buy Real Instagram Followers. Instagrammers mostly like to follow celebrities, look at travel photos and get DIY inspiration. The trending topics on Instagram include fashion/beauty, hobbies, music, food and TV/films. On the other hand, most people use Snapchat for peer-to-peer messaging. According to a study, around 60% interactions on the platform are made between close friends. When deciding between the two social media networks, you should consider which network is used by your target audience.
Also Read: How to Use Instagram for Marketing?
Although both, Instagram and Snapchat, feature stories, images and videos, the content is displayed differently. While the media is published as posts on Instagram, it appears as snaps on Snapchat. Instagram posts can be square, horizontal or vertical and they stay on your feed and profile. Whereas, snaps are usually vertical, displayed in full-screen and tend to disappear after twenty-four hours. Generally, people like to post high-resolution and edited content on Instagram and raw and unfiltered content on Snapchat. However, with the introduction of Instagram stories, users are also posting unedited content on the platform. To pick one of the two platforms, you need to consider which type of content meets your business requirements better.
Both social media networks provide powerful targeting and various ad formats. Since, Instagram launched advertising in late 2015, the number of brands who advertise on the platform has crossed a million. Also, with Instagram being part of Facebook, it is quite easy to create ads using the robust Facebook Ads Manager. Previously, Snapchat advertising used to be quite inaccessible to most businesses as they had to purchase ads from the platform’s ad partners, which significantly increased the costs. However, this year Snapchat introduced its self-serve Snapchat Ad Manager this year that has made it easier for businesses to run ads on the platform themselves. Instagram ad formats include feed ads, stories ads and boosting existing posts; Snapchat ad formats include snap ads, lenses and geofilters. Furthermore, it is also possible to reach users using your own data, such as people have interacted with your brand, as well as the platform’s data, such as users who look like your customers. If you are confused about selecting the right social media platform, ask yourself if you are looking to boost existing posts or run ads.
It is a lot easier to analyze performance and get in-depth analytics on Instagram than on Snapchat. Instagram provides business profiles with its native analytics app called Instagram Insights. It displays in-app analytics for ads as well as posts, stories and followers. On the other hand, Snapchat does not provide any analytics except for paid advertisements. Most marketers have to track their Snapchat performance manually. If you are fine with monitoring your performance manually, then Snapchat could be a good choice of platform; otherwise Instagram is a better option.