One of the two ways to invest in promoting your brand and increasing followership on Facebook is to Buy Real Facebook Likes, while the other way is Facebook advertising. The process of launching a Facebook ad can be a daunting one for any advertiser. Along with choosing the target audience and picking the right objective, they also have to decide where to place their ads for maximum benefit. Here are some options for Facebook Ad Placement to guide you.
Desktop News Feed
One of the most sought-after ad placements, this will display your ad in Facebook Newsfeed on desktop devices. It tends to have high click-through-rates because of the amount of the space that Desktop Newsfeed occupies. Since desktop Facebook users have more follow through as compared to mobile users, desktop newsfeed ad placement is very conductive to conversion. However, a majority of News Feed impressions on Facebook are through mobile. According to a study, more than 80% of impressions come via mobile. Moreover, about 56.5% of Facebook users use the platform through mobile only. Hence, if you are targeting desktop devices, you are missing out on reaching a huge number of users.
Mobile News Feed
This is similar to the desktop News Feed placement, except it is for mobile devices. Mobile newsfeed also has high click-through-rates, as well a lot of reach, as a majority of users spend most of their time on mobiles. However, the problem with this ad placement is greater user drop-off once they have entered the funnel. Since mobile users are usually on the go, they tend to have lower follow-through and attention spans. Also, mobile landing pages are often less user-friendly, which can result in decreased conversion rates.
These are fast-loading articles that are displayed directly in the Facebook News Feed on mobile devices, enabling publishers to show the content without taking the users to an external website or app. Instant Articles ad placement is pretty good for remarketing as it represents another opportunity to cheaply deliver an additional touch point to the user in the funnel. It is less expensive than most other ad placements on Facebook. On the other hand, the drawbacks of using this ad placement is that conversion rates are relatively low and because it is new, there is not much inventory available.
This is a relatively new ad placement option that includes mid-roll, pre-roll and post-roll video ads. Advertisers can serve to videos on third-party apps and sites are plugged into Facebook’s Audience Network. These ads are available for both, desktop as well as mobile. Since video advertising is rapidly increasing, the in-stream video ad placement expands the amount of inventory available for video ads. According to Facebook, video ads have seen 10% more incremental reach as compared to mobile News Feed. Moreover, this placement can also result in lower cost per impressions. However, a major con of using in-stream video ad placement is that the conversion rates are typically low because audiences are not as qualified. Also, the inventory for these ads is quite small.