Social media marketing is becoming an integral part of marketing strategies used by many large and small companies. However, many of these businesses are struggling to define objectives for their social activity and monitor success appropriately. Hence, here are five basic social media goals along with the metrics needed to monitor for each.
A recent Social Media survey indicated that brand awareness is one of the top reasons why marketers use social networks. The reason for this is pretty obvious; an average user spends about two hours on social media every day and hence, these platforms are one of the best places to get consumers’ attention. If you are looking to increase your audience, you can Buy Real Facebook Likes and followers for Instagram and Twitter. To measure brand awareness, it is important to keep track of followers count that is the number of users you can potentially reach, reach of your posts along with mentions, retweets or shares.
Boost Brand Engagement
Engagement is the second most significant reason to use social media marketing. According to a research, social media interactions improve brand loyalty, perception and promote word of mouth recommendations. Moreover, various platforms, such as Facebook and Instagram, use their newsfeed algorithm to prioritize posts with higher engagement. If you want more people to see your posts, you need to produce engaging content and respond to your audience. To analyze engagement, you can monitor number of likes, shares, comments or retweets on each post as well as mentions and replies.
Generate New Leads
Lead generation is usually used by companies that have a long sales process, like enterprise software companies. It is a way of warming up potential consumers to your brand and getting them to eventually buy your products or services. To track lead generation, you can measure downloads of your gated content, number of people participated in your social media event or contest, personal information collected through social media and number of clicks on lead-generation social media posts.
Drive Traffic to your Website
Following brand presence on social media, the next step is to drive visitors to your blog or website to turn them into customers. Studies have shown that three out of five marketers use social media to share their content and boost traffic on their sites. To measure traffic on your site, you need to measure bounce rate of social media traffic, share of overall traffic and clicks on your posts.
Social Customer Service
An effective customer service on social media can be a great way to increase customer satisfaction score, retention and revenue. According to a study, only 21% users said that they use social media for customer support. However, the trend of people turning to social media to ask queries or report complaints is very likely to increase. This means that there is a huge opportunity for brands to get ahead of their competitors with great social media customer service. To determine how effective your customer service is, you should measure response time, customer satisfaction score and the number of support questions you receive.