On average, Facebook is home to more than two billion daily active users, including students, companies as well as CEOs. And while the community is out there, it is not always easy to connect with them as a marketer. Hence, page owners go for Facebook advertising or Buy Real Facebook Likes to attract more users. Here are some tips on creating an effective ad on Facebook.
Add Visual Content
Facebook algorithm treats visual content more favorably and posts with images or videos are more likely to be remembered and shared as compared to written content. Regardless of the ad you create, make sure it is visually appealing to your target audience. The most popular type of Facebook ads are photo ads that appear in the Newsfeed.
Also Read: 3 Ways to Sell Your Products On Facebook
Make it Relevant
The key element to success when using Facebook advertising is relevance. Whenever a user views or clicks on your advert, your money is spent and if you are showing ads that are not relevant to your target audience, then you are wasting your money and time. A couple of years earlier, Facebook introduced a feature in its advertising platform that rates your ads and gives it a relevance score. This determines how relevant your ad is to the audience you have chosen. A higher score means your ad image, ad copy and destination page is relevant to the target users. Ads with high relevance score are treated more favorably by Facebook.
Include a Value Proposition
A value proposition tells the user why they should click on your advert and learn more about your product; what makes your product or service better than your competitors’. Including a value proposition can be a bit tricky as you need to use the right strategy that will appeal to the viewers. For instance, if you claim to offer the best sandwiches in the world, people may not be very interested in your business; however, if you offer 20% off on your products, you will attract more customers.