You have set up a Facebook page, a Twitter account or a few Pinterest boards, but do you keep track of how well you are performing on social media? Here are four most important metrics that give you useful insight about your social media marketing.
Various marketers do not give much importance to this metric because the number of followers does not matter as much as how engaged your followers are. However, this depends entirely on your social media marketing objectives. If your goal is to extend your network and increase your reach, then follower count plays a significant role, especially when you are using multiple social media platforms for marketing. If any of your profile is new and you do not have many followers, it makes sense. However, for a marketer who has worked hard to build audiences on YouTube, Twitter and LinkedIn for a few months and still does not have followers, this is not a good sign. You can Buy Real Twitter Followers and YouTube views to increase your reach. By measuring the social media followers’ metric, you can discover which platform is better in growing your presence.
Another way to measure the number of followers is to measure growth. The growth metric shows whether you are trending up or if your followers are unfollowing your account. Consistent growth for several months is an indication that your social media marketing efforts are paying off. This can also help you determine the faster-growing profiles. For instance, if growth rate on your Pinterest profile is stagnant, then you know the platform isn’t for you. It is quite easy to monitor follower growth. You can use a simple spreadsheet and update it each month or go for online social media tools.
Social Media Mentions
These are a useful way to determine and measure brand awareness as well as to find out who is talking about you online. Tracking social media mentions shows:
- The best times and days to share content
- How much do users like your products or services
- How engaged users are with your content.
Total Website Conversions
This metric is very important as it combines all social media conversions together rather than separating them by different channels. Total conversions are an excellent way to prove the value of social media marketing. If you notice consistent website conversions through social channels, then you can be assured that your marketing strategy is working. In addition to this, you can monitor trends in conversion over a period of time, such as thirty days. If you notice the trend falling sharply, this means you might have used the wrong approach.