More than one-third of the world population actively uses social media, which makes it challenging to reach the right type of audience, who is actually in need of your product or service. For brands looking to grow their online presence in the form of followers or fans can Buy Real Facebook Likes or followers for Twitter, Instagram and other accounts. If you can make your message reach the target audience, your marketing becomes exponentially easier.
Identify Your Ideal Customer
Whether you are just launching your business on social media or you already have a strong online presence, the first step is to identify who your target audience is. To put in other words, who is your ideal customer? Who is your product or service intended for? Here are a few factors that you need to consider when defining the ideal audience:
- The problems that they face on day-to-day basis
- What type of online content they are most interested in
- Demographics such as location, gender, income and age
The target audience is not same for every business. For instance, for one industry, the ideal customer could be a millennial female looking to start a business; whereas, another company’s target customer can be a middle-class family looking to save money. Once you have a clear picture of what your ideal customer is like, marketing and prospecting will become way easier. This will also help you in coming up with blog posts, running ads on Facebook, posting a tweet or uploading a picture on Instagram.
Also Read: 4 Most Important Social Media Metrics
Be a Problem Solver
The purpose of your products or services should be to fill some void in the lives of your ideal customers. It is the ultimate way to grow your business to base your marketing around understanding your audience’s problems and providing solutions. Solving specific problems means you are attracting specific users who need your products or services. To be a problem solver, you first need to do some research on determining the issues and pain points of your audience.
Explore Social Media Platforms
If you are interested to find out what your target audience is buzzing about, there is no better place than the various social media platforms. Pay attention to the trending topics and types of content that receive the most likes and shares. This will help you know what is on the minds of your ideal customers. On Twitter and Instagram, analyzing hashtags is a great way to learn more about the target audience. You can also pick up on trending debates, discussions or new happenings and become the part of the conversation. Moreover, looking through social media also helps you identify the platforms where the bulk of your target audience is. This way you can know where to spend most of marketing efforts. While some brands focus more on Instagram and Pinterest, other exclusively promote themselves on Facebook.
Ask the Right Questions
Often people underestimate the power of asking questions. However, picking the brains of your ideal audience can be a good way to get insights that can influence your marketing strategy. Also, asking questions shows your brand as a sort of helping hand. When you appear concerned about your industry and customers, you stand out as a “good guy” compared to your competitors who may not be as attentive. If you already have an email list or a social following, then you do not need to put in much effort in posting questions. Since questions lead to engagement and conversations, this can result in better understanding of your target audience.
Understand Audience Analytics
Keeping an eye on your audience analytics prevents you making assumptions about your content, products and overall marketing strategy. In addition to the analytics offered by social media platforms, marketers should also prioritize Google Analytics. Important metrics to track include:
- Which pages of your website are visited most often?
- Which pieces of content are most shared with your target audience?
- Which channels are attracting the most customers and traffic?
By analyzing this data, you can come up with a content strategy that emphasizes on your strengths.
Conduct Competitive Analysis
Conductive competitive analysis refers to figuring out how you stand among your competitors. The purpose of the analysis to figure out the weaknesses you can capitalize on. You can make a list of your competing brands who are targeting the same audience and assess the following:
- How often do they post and share content?
- How is their content strategy different than yours?
- What point of their services and products are they emphasizing on?
- What is the tone of their brand?