Videos appear more in user’s Facebook News Feed and offer more engaging content as compared to static posts. With around eight billion videos being watched every day on the platform, it can be an excellent approach for marketers to create video ads to attract more users. Many marketers also Buy Real Facebook Likes to increase their audience.
Creating the Video
When creating a video, you need to ensure it is captivating and valuable to the target audience. Since, there are a lot of distractions on Facebook, you need to make it so appealing that people stop scrolling to view your ad. Here are four ideas to create a video:
- Showcase a piece of content
- Show customer testimonial or case study
- Demonstrating how to use a product
- Create a behind-the-scenes video
Also Read: 4 Commonly Used Facebook Ad Placements
Targeting the Audience
The next step is to choose the right audience to target for your video ad campaign. At minimum, you need to consider location and age data based on the ideal customer. Aside from location and age, interests are another important targeting option for video ads, especially on Facebook.
Setting up the Ad
Once you have selected your target audience, the next step is to place your bid. You can either bid manually or automatically. Automatic bidding can be done based on “Video views”, where you are charged only if a user watches more than ten seconds of the ad, or on “Daily Unique Reach”. Upload your video and pick an eye-catching thumbnail. Then, choose a call to action button for your content marketing campaign. Include some descriptive text that is interesting to read. When you are done with these steps, you can see a preview of how your ad will appear before publishing it.