With more than 300 million monthly active users, Twitter has become one of the best social media platforms for most marketers. To get started, you need to create a Twitter account for your brand, which is pretty simple. Come up with a Twitter handle, upload a logo of your brand or any other relevant picture and write a few lines for the bio section. You are ready to post your first tweet on the platform. However, while setting up a profile is easy, growing your account, generating leads and building up a solid fanbase can be challenging. Growing a real following on the platform requires more than just sending out tweets about an upcoming product or event. Hence, many marketers Buy Real Twitter Followers. To make your brand stand out you need to engage with your target audience and interact with them.
Understanding the Platform
When it comes to social media marketing, approach on every platform is different from the other. For instance, your marketing strategy for Twitter will not work for Facebook, Instagram or other networks. The very first step is to use Twitter for marketing is to understand how the platform works and where it fits in the social media landscape. The platform can be used for the following:
- Driving engagement for promotional activities
- Interacting with consumers
- Sharing information and content
- Reputation management
Since most of these activities involve interaction, Twitter thrives off communication, unlike Instagram or Pinterest that are mostly about broadcasting.
Create a Tweeting Strategy or Schedule
To effectively use the platform, you need to plan ahead. For instance, by late September or early October, you should be ready with special tweets and content for Halloween. Similarly, by the time November rolls around, you can prepare some content for Thanksgiving. Planning ahead for special events and holidays gives can give you more time to come up with high-quality content and take advantage of trending topics and hashtags. Also, once the special day or event comes, you can follow any trending hashtag related to that and do some real-time marketing.
Similar to planning ahead, another trick is to set up a posting schedule for your Twitter account. The schedule should be detailed enough to clearly state what and when you plan on tweeting. It can outline things like when you are going to tweet links, post videos or share images. A good idea is to include this as part of your overall content strategy, especially if you publish content across various platforms, like YouTube, Facebook, blog etc.
Set Goals & Objectives
No marketing strategy is ever complete until it includes a few measurable goals that you want to achieve. Without objectives, goals and milestones, many businesses often make mistakes and fail in their marketing. According to statistics, 41% of the companies are unaware if their social media efforts are working or not. The reason for this is that they are not keeping track of their activity and have not set any achievable objectives. Moreover, various businesses only use Twitter to publish content and then hope to improve their brand. However, without setting clear marketing goals and working towards achieving them, it is not possible to promote your brand on the platform. Here are some examples of Twitter marketing objectives:
- Generate leads
- Monitor and improve your brand’s reputation
- Build an engaged following
- Respond to customer complaints quicker
- Network with bloggers and influencers
- Get more traffic to your website