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Monthly Archives

November 2017

Search Engine Optimization for YouTube Videos

With more than 1.5 billion monthly active users, YouTube has become the key video destination and an essential platform in the search and discovery process for a number of users. However, your visibility on the platform depends on how you optimize your videos. Although, for quick results, you can Buy Real YouTube Views, here are some tips to broaden your channel’s reach via search engine optimization.

Title

 

when a user searches for videos, the first thing that their eyes are drawn to is the title of the video, which often determines if the user should watch your video or not. The title of a video has to be compelling as well as clear and concise. It should closely match what the viewer is searching for. According to a research, videos having an exact keyword match in the title have more advantage over those that don’t. Make sure to keep title fairly short, consisting of at most 60 characters so that it does not get cut off in the results page.

 

Also Read: How to Increase your Visibility in YouTube search Results?

 

Description

 

The official character limit for video descriptions of YouTube is 1000 characters. However, despite all that space, remember that your viewer is more interested in the content of your video and not reading a story. Still, if you are writing long descriptions, it is important to know that the platform only displays the first two to three lines of text, and users have click “show more” to view the full description. You can also add the transcript of the video, which will be beneficial for those watching without volume. An optimized description can help your video appear in the suggested videos in the sidebar.

 

 

Tags

 

According to YouTube, creators should use tags to let viewers as well as YouTube itself know what their video is about. The tags help understanding the context and content of your video. The platform figures out how to associate your content with similar videos, which can increase your content’s reach. Hence, it is important to choose your tags wisely without including any irrelevant ones just to get more views. In fact, you can even get penalized for spamming the video with unrelated keywords. Lead with the most important keywords, with a good mix of common ones and more long-tail.

Category

 

Once you have uploaded a video on YouTube, you can choose its category under Advanced Settings. This will also group your video with similar content on the platform. While it may seem pretty straightforward, the YouTube’s Creator Academy recommends that marketers go through a comprehensive process to figure out which category their video belongs to. To determine the category, answer the following questions:

  • Do the videos within a similar category have same qualities, like length, production value and format?
  • Are there any patterns between the viewers of similar channels in a given category?
  • Who are the top YouTubers within the category and what are they known for?

Thumbnail

 

When scrolling through a list of videos in search results, a video thumbnail is the main image that viewers see. Along with the title, video’s thumbnail sends signals to viewers about the content of the video, which means it can impact the number of views and clicks your video receives. You can either pick an auto-generated thumbnail or upload a custom one; the latter option is more recommended. The Creator Academy says that 90% of the best performing YouTube videos have custom thumbnails. Use images that are 1280 x 720 pixels, represent 16:9 ratio and can be saved as 2MB as .jpg, .png, .bmp or .gif files. Following these parameters will make sure that your thumbnail appears with the same high-quality across various viewing platforms. However, to upload a custom thumbnail image, you need to have a verified YouTube account.

Subtitles and Closed Captions

 

Subtitles and closed captions can help boost your YouTube search optimization by highlighting the important keywords. To add subtitles or closed captions, you need to upload a timed subtitles file or a supported text transcript. For the supported text transcript, you can also directly enter the text and it will auto-sync with the video. By visiting the “Videos” option under Video Manager, you can click on “Subtitles/CC” and choose how you would like to add subtitles or closed captions.

 

How to Increase your Visibility in YouTube search Results?

 

Hundreds of hours of video content are uploaded to YouTube each minute, and every month, more than six billion hours of video are watched. With so much content on the platform, it is natural to wonder how your videos and your channel can break through the news and be more visible. To make your videos rank higher in the YouTube search results, you need to get views, lots and lots of views. While you can Buy Real YouTube Views, here are some other ways to help you promote your videos for more views.

 

Video Optimization

 

When you are ready to upload your creation on YouTube, first you need to make sure its quality is good enough. Secondly, you will have to optimize it to increase its chances of appearing higher in the search results. Include keywords in the title, but keep the title brief. Make sure you don’t forget to target keywords that are relevant and relevant to the content of your video. The title should be able to accurately tell user what they will see in your video, so they are not disappointed when they watch the video to find out it is about something else entirely. Also, keeping the title short will prevent it from getting cut off in the search results. Moreover, you also need to focus on the description of the video. Since only the first few sentences show up in the platform’s search results, make the first 100 words count. Here are some tips for good video descriptions:

  • Text must be between 250 to 300 words. Avoid long texts because most users do not read them until the end.
  • Mention the keywords in the first paragraph, so that the main topic of your video is clear.
  • Include links to your blog, website or other social media networks to keep people interested in you. However, too much information can also prevent users from watching your video.

 

 

Also read: How to Optimize Your YouTube Videos?

 

Cross Promotion

 

Cross promotion is a very important element of your marketing campaign, especially if you are managing multiple channels on YouTube. You can use the platform’s cross promotion tools and mix and match the best from all the channels in one place. To do this, either add cross promotion sections or multi-channel sections to the main channel. The latter option will allow you to feature other channels that you love own, while effectively turning your channel into a single spot for viewers to access and subscribe to all your content. For instance, you can use the main channel to highlight your tutorial or customer channel. These multi-channel sections are very beneficial for entertainment brands.

Consider the example of HBO that does an excellent job of highlighting content from its various programs. Their main YouTube channel includes a prominently-featured carousel of HBO related channels along with playlists for previews of their popular programming.  he cross-promotion sections enable you to feature any playlist from other channels as a section on your own channel. Your YouTube community consists of your most active fans, followers as well as other YouTube creators. Hence, take benefit of similar demographics and collaboration opportunities and cross-promote sections to showcase your content.

 

Subtitles

 

The use of subtitles in your videos in another aspect for YouTube search engine optimization. By adding subtitles, you not only make it possible to translate your content to other languages, but you also provide an option to people who want to watch the video sound or are hearing-impaired. The process of including subtitles is pretty simple. You only need to upload the words and sync the text according to the speed of the speech. In most cases, subtitles get you extra points to get ranked higher on YouTube.