When it comes to reaching out to your audiences, building a following around your brand and effectively distributing your content, social media provides a vast array of possibilities. The social media platforms allow you to interact with users and convert them into customers. To reach a broader audience, you can also Buy Real Twitter Followers, Facebook likes and fanbase for other networks. Thanks to the many wonderful features and no-cost tools that have made the platforms easy to use, maintain and monitor. Also, with the in-built analytics, it is possible to track and improve your performance over time. However, since social media goes through various changes every now and then, it is essential to plan ahead for 2018 and strengthen your marketing strategy. Here are some of the upcoming social media trends of 2018:
We have gone past the days when social media presence was only about status updates, ordinary photos here and sharing links to different websites from time to time. These days, communication has become more personal as people use video chats to talk to one another. Hence, businesses are working towards incorporating video updates into their social media marketing strategy. With videos, you can avoid generic and faceless communication with your target audience. According to the studies, 43% of the users want to see video content from their marketers, while 51.9% marketing professionals worldwide consider video as a type of content generating the best return on investment. Keeping in mind the increasing popularity of the video content, it would be correct to predict that the trend will continue in the coming year. Regardless of the platform, videos can increase engagement in form of shares, likes, comments and retweets. Furthermore, with new formats, such as live streaming, all kinds of businesses have a great opportunity to explore and implement them into their marketing campaigns. Concludingly, the hottest social media trend to adopt in 2018 is creating and uploading video content in various formats on regular basis.
This trend has already been introduced and in use of many marketers; however, if you still haven’t given influencer marketing a try, then it is about to you do a social media outreach and find a suitable influencer for your brand. In 2018, influencers will be taking over social media as more and more companies, whether big or small, are realizing the significance of this strategy as a form of noninvasive product or service promotion. If you are still confused about giving influencer marketing a try, here are few statistics to help you decide:
- 86% of women refer to social media before making a purchase
- 79% of teenage YouTube subscribers trust opinions of influencers than that of regular celebrities
- 71% of consumers are more likely to buy a product if it is based on a reference from social media
- 32% of the US-based influencers consider Facebook as the best social media marketing platform, whereas only 24% think Instagram is the best
In the coming year, it will not be sufficient to establish a collaboration with any random influencer considering how mainstream this marketing strategy has become. Instead, it is suggested to focus on building meaningful relationships with the influencers, when you have chosen an individual who meets your requirements and set clear objectives.
Next year, brands will have to step out of their comfort zone and pay more attention to messaging apps. Even now, more than 2.5 billion people from all over the world use messaging apps, which makes it sensible to conclude that they deserve their own status as a type of social media. Although many companies still stick to connecting with their customers through the posts they publish, it is advisable to invest more finances and time to interact with customers via messaging apps. Chatbots can enable businesses to offer personalized shopping experience on Kik, Facebook Messenger, Viber and WhatsApp. Moreover, a combination of messaging apps and artificial intelligence can enhance the quality of customer service as well.