Since the platform launched advertising on its platform two years ago, Instagram ads have driven more than one billion user actions. And last year, its advertiser base increased to 500, 000 advertisers in only six months. Hence Instagram ads are an excellent way to promote your brand as well as increase your followership. However, you can also Buy Real Instagram Followers to boost your audience.
Relevant to Target Audience
While this may seem like a pretty obvious tip, various brands still bombard users with irrelevant photos and messages. Instagram features a built-in option that enables users to hide the ads in their feed and if your ad is irrelevant to the user, they are very likely hide it. Hence, to avoid this, you need to focus on creating an ad strategy that focuses on producing relevant content to drive more engagement from target audience.
If you have not been actively marketing your brand on Instagram for a long time, then you probably do not know much about the preferences of your audiences on the network yet. You are unable to tell what images will make them double tap, what messages are they most likely to share or what call to action would spur them into action. A solution to this can be to run small scale campaigns that do not focus on your business goals or driving sales, but rather are aimed to help you discover about your audience. Based on the data collected, you can plan proper full-scale campaigns that are guaranteed to deliver positive results.
Furthermore, a good way to find out what engages your audience is by split testing various approaches. You can create a standard photo ad, post a video or add up to four images in a Carousel ad. To increase engagement, it is a creative idea to incorporate user-generated content and see which variant gives the best results. Split testing can also be done for different posting schedules and call to action to discover what works and what doesn’t.
Also Read: Creating A Perfect Post For Instagram
Choose Ad Type for your Goals
When asked about the objective behind advertising, most brands said they want to drive more sales and profits. With Instagram ads, you can achieve this objective as well as other business goals, such as increasing brand awareness, creating and engaging loyal supporters, driving traffic to specific landing pages and promoting products. Hence, it is important to pick ad types based on your objective behind the ad campaign. For instance, if you plan to promote products and encourage users to buy, you should go for the carousel ad. However, if your goal is to drive higher brand engagement, then video ads could be a better choice.
As of 2017, video ads are becoming quite popular on Instagram. Big companies, like MTV, Ford, Disney, Burberry, eBay, Dell, Avon, Lululemon and various others use Instagram videos to promote their brands. While photos generate more likes on Instagram, videos receive more comments, as confirmed by research. This means you can use video ads to build connection, drive deeper engagement and users to the brand. Instagram video ads give you up to fifteen seconds to interact and engage the audience.
Use of Hashtags and Call to Action
Hashtags are pretty commonly used across all social media platforms. They help companies drive greater brand discovery and engagement. You can come up with your brand owned hashtags to increase your chances of being found on Instagram.
Just like Facebook, Instagram enables you to add call to action button to your ad that help you achieve specific marketing goals. Currently, the platform features four options for CTA buttons:
- Shop Now
- Install Now
- Learn More
- Sign up
These will let the audience know more about your products and services and allow them to take action directly from the ad, without opening any external window.
Creating Appealing Ads
When designing your ad, do not use busy or complex images. Keep the post simple and uncluttered so that users can focus on the specific element of the image. Ideally, the photo should feature a main product or object with some supporting detail in the background. Don’t make it all about your brand. In fact, be subtle with how you include the logo. If you have been creating Facebook ads, you would know that only up to 20% of the image can be covered with the text. To make your ads more appealing, you can use graphic techniques, such as speech bubbles or leave the text for the caption.