According to Facebook, more than 1.2 billion users use Facebook Messenger each month, and more than 2 billion messages are only sent to businesses. This proves the significance of the app for Facebook pages. Page owners can make use of the following features and attract more users. They can also Buy Real Facebook Likes to grow their fanbase.
One of the most exciting ways to use Facebook Messenger is to communicate with the chatbots. Facebook pages can make the most use of them as they chatbots enable automate everything from product recommendations, customer service to providing custom content. Facebook Messenger features tens of thousands of chatbots that are quite simple to use. Customer service bots can be used to point the customer in the direction of useful web link or a phone number, while other bots may ask a few questions and recommend you some interesting content you. For instance, bots developed by news organizations like the Wall Street Journal or CNN deliver news links to you Messenger conversations, considering your queries and interests. A few brands have also used Messenger bots to allow customers to directly place order for a product.
Also Read: What Are Chatbots And How To Use Them?
Did you know you can send money to anyone through the Facebook Messenger app as well as through the Messenger web version? Facebook does not want users to have to go outside of the app to transfer payments. To use the feature, you can click on the plus sign in the far left of the window and select option for Payments. Choose who you want to send money to, enter the amount and add the payment information if it is not already added to your account. This peer-to-peer payment feature gives a huge e-commerce opportunity to brands.
Similar to Snap Codes on Snapchat, Messenger Codes enable users to connect with other users on Messenger by simply scanning a simple graphic. The Messenger Code is simply a circular version of your profile picture surrounded by blue dashes and dots that make it look somewhat like Morse code. Tapping the Messenger Code opens up a pop-up page with two tabs, the “My Code” tab will display your code for easy scanning, whereas the “Scan Code” tab allows you to scan Messenger Codes for other users. This is another pretty useful feature that businesses can use to promote their brand identity. They can download the code as a graphic file and include it on their website, share it other social media platforms or add it to their business cards. Customers can scan the code to connect with the brand.
In the past year, Facebook entered into a partnership with Spotify, which enabled users to share musical content, including albums, playlists and songs, through Facebook Messenger. However, the content will not be playable inside the app, as it will be more like a fancy link that recipients can click to directly open the audio in Spotify. Hence, it is important for the users to have the Spotify app installed on their mobile phones and it does not work on the Messenger web even if you have desktop app for Spotify.
This is the most interesting feature that enables users to play games with friends within their Messenger chat window. Facebook Messenger features a whole slew of cross-platform gaming options. You can challenge your friends in dozens of games, including arcade classics such as Space Invaders and Pac Man as well as popular mobile games like Cut the Rope 2 and Everwing. You can use this feature by tapping the little gamepad icon located at the bottom of any chat screen. The coolest thing about Facebook’s instant gaming is the versatility, which means these games are not only limited to the mobile Messenger app, but you can make the most of the feature on the web app as well. Also, if you do not feel like challenging a friend, you can play solo by opening a chat with yourself and hit the gaming icon.