Twitter is an excellent platform for getting quick wins from your social media efforts and building your brand. You can curate and share content to add value to the followers, establish credibility within the industry as well as become a go-to brand for your followers. In case you are looking to increase your audience, you can Buy Real Twitter Followers. As with all social media marketing platforms, there is a certain set of rules to follow on Twitter that will help in your account to continuously grow.
Do: Optimize your profile
Once you have created an account on Twitter, the next step is to optimize your profile. Choose a profile image, this could be your brand’s logo. Create a header image, fill in the bio with your business details and add location and website URL. Using keywords in the bio will make your profile more searchable. Also, you can include links in the bio to promote specific landing pages or posts. Since Twitter gives you only one space for link, use this space for your website and insert other links in the bio. When you are launching a new product or service, you can add the link to its landing page in the bio with a call to action. If your followers click around your profile, then this can generate a lot of traffic.
Also Read: A Guide to Using Twitter for Marketing
Don’t: Ignore your Followers
Naturally, due to the popularity of the social networks, a customer is very likely to vent their frustration on your account if they are unhappy with your brand. It is quite common for businesses these days to provide customer service facilitation over the social media platforms. However, it is very important to handle it well for customer retention and acquisition. Make sure you are very responsive to your followers; be quick to answer their queries and questions. Thank users if they give you positive feedback and apologize for any negative feedback. It is not enough to build a presence on the platform if you are not interacting with and entertaining your audience. Be consistent is answering direct messages and tweets.
Do: Post consistently
Social media marketing requires commitment. To stay in front of your audience’s eye and to keep growing, you need to post consistently. You can start by making three posts a day and then go up from there. Don’t forget to retweet content from other leading accounts in your industry, resources and customers. To make things more convenient for you, a good idea is to schedule your tweets and share relevant articles using a third-party social media marketing app. Also, test different times to find the most appropriate time when your tweets receive the most engagement. Keep your posts brand centric and relevant to the interests of your target audience and followers.
Don’t: Be the Over Follower
Many brands begin marketing with the misconception that if they follow every relevant account, the account will follow them in return. However, this does not always work. Obviously, an account that has only six followers, but is following hundreds of accounts is bound to seem like a big spam. You do not want to ruin your reputation by being that account. Instead, you can reach out to the accounts that you are certain will follow you and create a valuable relationship with you. What you want for your account are engaging and meaningful customers and not just random Twitter accounts.
Do: Keep Track of your Performance
It is vital to stay on top of your Twitter analytics to determine how well you are doing. Keep track of your followers, retweets, engagement rates and other metrics, depending on your social media marketing goals. You can find all these metrics and more in the Twitter analytics dashboard.