Instagram is known for its unique style of displaying visual content and can be a great place for businesses to promote their brands. While many marketers Buy Real Instagram Followers to attract more users, you can also use the advertising options that the platform offers. More than one million advertisers are already using Instagram and you can be one of them too. Here are some tips to help you run successful ads on the platform without breaking the bank.
You will be using Facebook’s ad platform to create and manage your Instagram ads, and the first thing that the Ads Manager will ask you will be your marketing objective. Choosing a specific marketing objective can help you measure engagement metrics more effectively. While there are three ad groups, including Consideration, Conversion and Awareness; you can choose one from the following ten marketing objectives according to your needs:
- App Installs
- Brand Awareness
- Lead Generation
- Product Catalog Sales
- Store Visits
- Video Views
Since you are advertising on Instagram, your objectives may not be same as Facebook, which is why you have to choose the objective wisely to avoid ending up with a rejected ad. For instance, Facebook Ads Manager will reject an Instagram ad that has traffic targeting ‘messenger’. Moreover, while choosing your marketing objective, you will also have to select a few additional components. For example, if you choose Engagement as your marketing objective, then you have to select page likes, post engagements or event responses. As Instagram does not have pages or event, naturally, your ad will be denied. However, setting up ads on any social media platform is a trial and error process, so you may not get everything right on the first attempt.
Also Read: How to Create Effective Instagram Ads?
Before you begin selecting the audience for your ad, it is a wise idea to scroll ahead in the ads manager and select your ad placements first. This will help limit any errors on the ads through the process. Picking an ad placement allows you to decide where you want your ad to appear. Go for Edit Placements instead of Automatic Placements so that you can keep a better track of performance. However, if you choose to place automatically, it will be harder to optimize.
The success of your ad depends on the audience you choose to target. In other words, the target audience is the backbone of your ads. It is very important to narrow down and hone in on the core users. Take time to carefully select the audience, as this can help you save money by hitting the core audience faster. Some marketers often target as many people as possible, without realizing that it is not only impossible to target everyone, but it can also waste a lot of their money. Choose your audience wisely to get the most targeted users possible. You can fine tune your reach by selecting from these audience categories:
- Detailed Targeting, including demographics, interests and behaviors
Once you have selected your audience, you will able to see an ‘Audience Definition’ at the right side of your ads manager. This will let you know if your chosen audience is too specific or too broad, potential reach, audience details along with estimated daily reach.
Budgeting and Scheduling
When it comes to advertising on Instagram, it is totally up to you to customize your budget according to your needs. You can select from the two types of ad budgets. The first one is the ‘Daily Budget’ where Facebook will spend the designated amount on delivering your ads every day between your chosen campaign dates. The second is the ‘Lifetime Budget’ that is the total amount that you are willing to spend during the chosen dates of the ad campaign. Next, you will be asked to select a campaign schedule, for which you have two options: set a start and end date or run the ad continuously starting today.