Do you have a marketing strategy for the Black Friday sale? If not, then you need to hurry up because there are only four days until one of the biggest sales of the year begins. In case you are wondering why this is important, small and big e-commerce businesses are geared up for Black Friday, and you will notice the surge in exclusive discounts, promotions and sales. With all that happening in the online industry, your brand needs to work on its marketing strategy and campaign to compete. Since Facebook rules the social media, it is the best platform to secure sales with the most robust advertising suite and targeting options.
Gather Your Followers
The platform is home to the greatest average order value across all social media networking channels. With a strong buying power, customers on Facebook are more likely to be influenced to make purchases. Hence, having a positive fan following is a must. If you want to instantly increase your fans, you can Buy Real Facebook Likes. However, the cost-efficient strategies include building your presence on the network by coming up with interesting and engaging content and making use of cross promotion. Cross promotion involves promoting your Facebook page via accounts on other social media platforms.
Also Read: Marketing Tips For Black Friday Sale 2017
Offer Instant Gratification
Convenience services, like one-click checkout, same-day delivery or direct selling on Facebook can be a good way to kickstart your marketing campaign as customers want online shopping to be as hassle-free and simple as possible. The key to effective marketing is to tap into your audience when they are receptive. You can use different channels to consistently message and remind customers to make the purchase. Also, you can incentivize your existing audience to use offers and promos and refer more customers. You will need to personalize your Facebook marketing campaign for Black Friday to suit the different types of users by offering incentives and engaging them. Don’t consider Black Friday sales a single day sale; instead, consider it a chance to build a sales funnel for the products over the long term.
Make Content Interactive
The content is what will keep the audience interested in your brand and interact with you. Consider the example of an e-commerce company, Overstock, that launched a competition for a fifty-dollar gift card. When offering this, the company posted to encourage buyers to talk about what they would buy if they won the gift card. The post generated more than three thousand interactions along with five hundred shares. Another example is of the American retailer, Gilt, who offered various discount codes for different products five days before Black Friday. Their post prompted many users to follow their Facebook page and purchase discounted goods.
When marketing for Black Friday, it is important to focus on special event-related hashtags along with the regular ones. For instance, you can use hashtags like #BlackFridaySale, #BlackFridayDeals and #BlackFriday2017. This is will enable customers who are looking for exclusive deals to find your brand. If you are selling the products across a broader audience, focus more on connecting emotionally by using hashtags that evoke sentiments and makes users relate to your brand better.
With the increase in the popularity of Facebook’s Live video broadcasting feature, you can host a virtual sales celebration or customer appreciation party through the feature. Create an event on your brand page and invite followers and fans to share it. Facebook is launching an ad campaign for the Live Video feature. Also, celebrities and media outlets use the feature quite actively. Hence, if you want to capitalize on Black Friday, the best option to energize your brand and revitalize your sales is to use Facebook Live marketing.