The platform has become one of the most established social media networks available for marketing today, and that has contributed to a lot of competition. Hence, making your brand stand out from millions of other companies trying to get users’ attention can be quite challenging. This is where Twitter Videos can help you. The feature enables you to directly create and share videos from the platform. Just like Twitter’s character limit for textual tweets, videos also have a 30 second time limit for length. Twitter Video can be a great way to attract more users and increase your follower count. You can also Buy Real Twitter Followers. However, 82% of the users watch video content on Twitter, while tweets with videos receive 2.5 times more replies, 1.9 times more favorites and 2.8 times more retweets.
Replying to Tweets
For those who are looking to make their replies more personal and custom, they should consider recording a video response instead of replying with standard text tweet. Video responses are considered as more engaging. They stand out and allow you to put a face behind the brand. The best thing about tweeting video responses is that a very few businesses do it, which means taking an extra step will let you stay ahead of your competitors. The next time you receive a question or comment from your followers, try replying with a video.
Living in the information age, people love to see content that educates them and teaches them how to do something. Twitter Video can be a great tool to offer valuable information and tutorials. Although thirty seconds may not seem enough time to fully explain the topic, time constraint actually results in simplified and easy-to-follow videos. Come up with something that you can teach your audience within 30 seconds.
Teasers are a pretty good promotional strategy as it allows you to build up anticipation before releasing a product. It gets users talking about your brand and builds up the buzz. Since teasers are short, the 30-second limit for video length makes perfect sense. You can post videos to tease product launches, new content, upcoming events or anything that can build hype around. In your video, give users enough of a preview to get them excited for the release.
Jump on Trending Topics
When you post a tweet, most of the people it will reach will be your followers. But when you tweet about a trending hashtag or topic, your tweets can reach millions of users who scroll through the Moments section of the platform. You can make these tweets on trending topics more engaging via video content. Videos tend to stand out in a sea of pictures and text. Take a look at what is trending on the platform and come up with creative ideas to make a video on what you find.
Besides staying in tune with what is happening around the globe, Twitter is also used for entertainment. Other platforms, like Snapchat, Instagram and Vine have proven that videos are one of the best ways to create entertaining content. Hence, you see a lot of brands and influencer using Twitter Video to create non-traditional content for brand building and promotion. You do not always have to showcase your products in a video, it could simply be an enjoyable clip that would entertain your audience.
Behind the Scenes Look
Giving users a glimpse of what happens behind the curtains of your business is one of the best ways of video marketing. Twitter Video makes it quite easy for you to share a BTS look as all you have to do is record a clip and post. You do not need to have any expensive video equipment or professional lighting. Letting your audience see what goes on behind the scenes with a raw video is a good way to build brand loyalty. Transparency is very important if you want to build a tribe around your brand. You can post a clip of how your products are created, a team meeting, the interior of your office, or anything that the consumers wouldn’t normally get to see.