As of February 2017, Instagram has over 600 million monthly active users from all across the world, which is more than the number of monthly active users on Snapchat, Twitter and LinkedIn. According to a study, the platform has ten times more engagement than that on Facebook, and users tend to be more interested when redirected to websites via Instagram as compared to other platforms. Hence, this is where you need to work on building a strong fanbase and convert them into customers. You can Buy Real Instagram Followers to increase your fans. Here are some ways to turn your followers into customers.
Knowing your Audience
Before joining any social media network, you need ask yourself these questions:
- Can I find and reach my target audience on the platform?
- When and where are they usually active?
Although the platform has more than 600 million monthly active users and 300 million daily active users, you may not find your target audience on Instagram. Statistics reveal that 55% of the Instagram users are 18 to 29 years old, 28% are 30 to 49 years old and the rest are split between 11 and 4 percent. Hence, businesses who are targeting a demographic of under 50 years of age have higher chances of succeeding on the platform. Once you know about your audience, you will understand what to share with your customers, what content are they more likely to enjoy and when are they most active. With this information in mind, you can come up with specific posts to convert your audience into brand advocates or customers.
Also Read: Creating A Perfect Post For Instagram
As part of your business strategy, you must have allocated a certain amount of budget for marketing. You can use some of that amount on paid shout-outs, as they are an effective way of increasing your following, boosting sales, increasing application downloads and promoting contests and events. For a full return on investment, you need to find and partner with a few key influencers in your niche and create images, hashtags and captions that align with both brands. Most influencers offer different packages for shoutouts, and you should opt for a package that generates full return on investment. Following are a few tips that you can use to make your paid shout-outs a success:
- Make sure influencers post as planned
- Do not buy from accounts that run several shoutouts regularly as their audiences are flooded
- Ask for deals where your post can be the last for the day so that you get more exposure
- Do not buy paid shout-outs for more than 24 hours, as after this period, engagement drops
Share for Share
This is the free version of paid shout-outs, that involves posting another account’s content on your profile so that they can gain followers, while they do the same for you. To do this, you have to find similar accounts whose followers are your target. Here are some tips to start a share for share.
- Look for accounts or influencers in your niche with your target audience
- Reach out to them through direct message and propose a share for share
- Once they accept the proposal, choose one of their posts that you think will work best for your audience.
- Share their post with a clear call to action to follow their account
- The other account will do the same for you.
Since content is the king, you need to come up with a pretty effective content strategy to convert your Instagram followers into customers. The kind of posts you share can either foster or break your brand’s relationship with the audience. An excellent type of content is the one that educates, entertains, builds trust with and inspires the audience. Before you begin posting, you need to have a clear plan on how you will educate users about your business, products and services. In addition to this, include an editorial calendar themes for months, captions and images ready to be published. The content strategy should indicate what to post and when to post along with a list of curated captions and hashtags to go with the content.