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Search Engine Optimization for YouTube Videos

With more than 1.5 billion monthly active users, YouTube has become the key video destination and an essential platform in the search and discovery process for a number of users. However, your visibility on the platform depends on how you optimize your videos. Although, for quick results, you can Buy Real YouTube Views, here are some tips to broaden your channel’s reach via search engine optimization.

Title

 

when a user searches for videos, the first thing that their eyes are drawn to is the title of the video, which often determines if the user should watch your video or not. The title of a video has to be compelling as well as clear and concise. It should closely match what the viewer is searching for. According to a research, videos having an exact keyword match in the title have more advantage over those that don’t. Make sure to keep title fairly short, consisting of at most 60 characters so that it does not get cut off in the results page.

 

Also Read: How to Increase your Visibility in YouTube search Results?

 

Description

 

The official character limit for video descriptions of YouTube is 1000 characters. However, despite all that space, remember that your viewer is more interested in the content of your video and not reading a story. Still, if you are writing long descriptions, it is important to know that the platform only displays the first two to three lines of text, and users have click “show more” to view the full description. You can also add the transcript of the video, which will be beneficial for those watching without volume. An optimized description can help your video appear in the suggested videos in the sidebar.

 

 

Tags

 

According to YouTube, creators should use tags to let viewers as well as YouTube itself know what their video is about. The tags help understanding the context and content of your video. The platform figures out how to associate your content with similar videos, which can increase your content’s reach. Hence, it is important to choose your tags wisely without including any irrelevant ones just to get more views. In fact, you can even get penalized for spamming the video with unrelated keywords. Lead with the most important keywords, with a good mix of common ones and more long-tail.

Category

 

Once you have uploaded a video on YouTube, you can choose its category under Advanced Settings. This will also group your video with similar content on the platform. While it may seem pretty straightforward, the YouTube’s Creator Academy recommends that marketers go through a comprehensive process to figure out which category their video belongs to. To determine the category, answer the following questions:

  • Do the videos within a similar category have same qualities, like length, production value and format?
  • Are there any patterns between the viewers of similar channels in a given category?
  • Who are the top YouTubers within the category and what are they known for?

Thumbnail

 

When scrolling through a list of videos in search results, a video thumbnail is the main image that viewers see. Along with the title, video’s thumbnail sends signals to viewers about the content of the video, which means it can impact the number of views and clicks your video receives. You can either pick an auto-generated thumbnail or upload a custom one; the latter option is more recommended. The Creator Academy says that 90% of the best performing YouTube videos have custom thumbnails. Use images that are 1280 x 720 pixels, represent 16:9 ratio and can be saved as 2MB as .jpg, .png, .bmp or .gif files. Following these parameters will make sure that your thumbnail appears with the same high-quality across various viewing platforms. However, to upload a custom thumbnail image, you need to have a verified YouTube account.

Subtitles and Closed Captions

 

Subtitles and closed captions can help boost your YouTube search optimization by highlighting the important keywords. To add subtitles or closed captions, you need to upload a timed subtitles file or a supported text transcript. For the supported text transcript, you can also directly enter the text and it will auto-sync with the video. By visiting the “Videos” option under Video Manager, you can click on “Subtitles/CC” and choose how you would like to add subtitles or closed captions.