A picture is often worth a lot more than a thousand words. This has been proven by the dramatic increase in photo usage along with the instant display channels used to feature them. Hence, brands who are trying to market their products, image-based content can be a quite strong tool. Although the formula for success on each social media network keeps changing constantly, one thing is certain: the visual content marketing is surely becoming more popular and marketers need to keep up with the competition. Images appeal to users on a sensory level, since humans are programmed to be more appealed by and attracted to visual content as compared to simple textual content. This is also evident from the rapidly increasing popularity and usage of Instagram, Pinterest and Snapchat. Users prefer to communicate through visuals now more than ever. Keeping in mind the ever-increasing competition, social media marketers need to have an effective strategy about the visual content they create, how they plan to distribute it and the methods they would use to promote it. Here are some tips to help them get started.
Having a Clear Strategy
As with any social media marketing method, your business needs to have a clear strategy that links to your marketing objectives when using image-based platforms. Many brands have understood the significance of being active on sites like Pinterest and Instagram, and yet they are unable to effectively represent their brand through visual content. On a side note, you can Buy Real Instagram Followers to increase your audience. Brands not only have to attract their target audience’s engagement, but also represent a proper identity and humanize their business. You cannot just post one-way messages and expect to attract followers. Your marketing strategy should include getting ambassadors for your brand. Whereas, your content posting strategy should have a visual and verbal dialogue with your customers. The content needs to be entertaining and informative. It can also include a call to action. Make sure you read the comments on your pictures and videos to listen to what your audience has to say.
Choosing the Platform
When it comes to social media marketing, success means reaching the right user through the right channel at the right time. Each social media platform has its own posting pattern and user demographic, which means you need to know your potential audience before you begin marketing. Understand the demographics of each network as well as how your audience is engaging on that network. For instance, 80% of the Pinterest users are female and 75% of its traffic comes from its mobile app. Also, Pinterest users tend to spend more money and trust their networks to suggest good quality products. Considering these facts, the platform offers a great opportunity for marketers to highlight consumer goods through pictures, especially if their products are related to women.
Posting Interactive Content
While you may think posting photos of your products is a pretty good start, it cannot be your only approach when marketing on image-based social media platforms. Your customers are already aware of how your products look; what they really want to see is content that is engaging and interesting. Studies reveal that user-generated photos are usually the most effective content, especially on Instagram. When you post user-generated content, it makes your brand appear more authentic and trustable, and hence more persuasive. To boost the amount of user-generated content on your feed, you can set up a contest, where you encourage users to share experiences and actions with your products, instead of simply taking pictures with the product. For instance, a good idea can be to ask your followers: “What is your favorite place to strut with your bag?”, “Who would you like to have lunch with at our restaurant?” or “If you won the contest cash prize, what would you spend it on?” etc.