With more than 500 million daily active users, Instagram has become one of the fastest growing social media platforms. If your brand still does not have an account on the platform, you are missing the opportunity to reach such a broad audience. While you can Buy Real Instagram Followers, here are some dos and don’ts that will help increase your fanbase.
Do: Interact with Your Followers
Although Instagram has limited features as compared to other social media platforms, it still allows you to interact with your followers through comments, likes, private messages and regrams. Another way to interact with the audience is to create a dedicated hashtag where users can share their content with you. There is no better way to boost engagement than to encourage customers to create content for your brand. User-generated pictures are authentic and show loyalty to your brand. Consider creating a unique hashtag and asking your audience to post a photo using the tag. You can post the favorite ones on your account. This will make your fans feel more connected to your business as well as create buzz and engagement around your brand.
Don’t: Use Instagram Solely for Promotion
As with all social media platforms, you should never over promote your brand on Instagram. You may feel tempted to pictures of your products all the time, but try to avoid this. Users on the platform are looking forward to view beautiful, striking images and not sales pitches. If you are planning to use Instagram advertising, make sure that you target the relevant audience and that your ad copy feels natural. The idea is to be creative and come up with pictures and videos that your followers would like to engage with.
Do: Invest in High-Quality Images
On Instagram, images that tell a story are more preferred than simple images. To effectively tell your story, you cannot use any of your pictures, as the content needs to be original and authentic. The platform is not a place for stock images. A good idea is to share pictures as soon as something memorable happens. For this, you can give access to the Instagram account to the members of your team. Providing your followers with a story like content helps keep them coming back daily. They may not only want to know about your brand, but also the people behind it.
Do: Use Instagram Stories
Over the years, Instagram has introduced various new features, and one of them is the stories. You can use the feature to extend your brand’s storytelling experience by showing funny team moments, highlighting how a product works, announcing upcoming products, launching new products or introducing the team members.
Do: Direct People to Your website
Your Instagram bio is the primary area that tells users who you are and why they should follow you. Hence, you should use the precious 150 characters to guide people and create a strong call to action. Since Instagram does not allow links in captions or comments like other social media networks, you can direct users to your website by adding the link in your bio. Along with the link, include a few lines to tell users how they can sign up and purchase your products or services.
Don’t: Post Generic Photographs
The purpose of creating a brand profile on Instagram is to build brand image and personality. By posting generic content that looks carefully staged you are likely to attract less users. Show a bit of your brand’s wild side. Post pictures that represent your brand’s personality and office culture. You surely do not want to come off like a stick in the mud on the platform.
Do: Consider Instagram Sponsored Ads
Instagram ads are way more comprehensive than they have ever been. If you are marketing a product or are a particularly visual brand, you should consider using the platform’s advertising feature to get in front of more potential customers. This will expand the reach of your posts, while linking users directly through your photos or videos.