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November 2017

Best for Video Marketing: Facebook or YouTube?

The two game-changing platforms of 2017, Facebook and YouTube, have become equally efficient to market video content. If you are a brand who is looking to promote their video content, you might have come across the questions, where should you put more marketing efforts, Facebook or YouTube? Which platform will get you more followers and more views? In case you want to quickly increase your YouTube viewer count, you can Buy Real YouTube Views. To help you and other marketers out there, here is a comparison of the two platforms.

Marketing Objective

Picking what platform best suits your case depends on your marketing objectives; that is what you aim to achieve through your content. Both the platforms work differently and can be used for different purposes. Facebook could be a well-suited video-sharing platform if you are looking for branding and want to promote your newly established brand. When you upload videos directly on the platform, you are rewarded because Facebook obviously prefers directly uploaded videos rather than embeds from any third-party sources. Hence, if you are directly uploading the content on Facebook, chances are more users will be able to see it and more viewers means more likes, shares and comments.

On the other hand, if your social media marketing objective is to get a great revenue share, build an audience over time and great SEO integration with full access to the audience, then YouTube can be a better choice for you. On YouTube, a content creator receives 55% of the ad revenue when the ad is played, while Google, being YouTube’s parent company holds the rest 45%. Moreover, YouTube has very good search engine optimization, which can prove to be very useful for those who are already using SEO for their content marketing and are looking forward to establishing a greater correlation. Also, the platform offers you more capabilities and features to build your fanbase over time. Despite the vast competition, you still have the potential to develop a loyal followership.

Also Read: Branding on YouTube

Quality vs. Quantity

To determine which is a better social media network for sharing video content, you will need to segment your content and audience across both platforms and then decide which content is best served on YouTube and the same for Facebook. However, this may not be as simple it seems, because Facebook counts a video viewed after only three seconds, whereas YouTube does not count videos viewed until user watches it for at least thirty seconds. This brings us to the conclusion that for YouTube is for quality and Facebook is for quantity.

Moreover, research has showed that Facebook videos earn more impressions as compared to YouTube videos. If you are looking to launch a Facebook video advertising campaign, the platform’s cost per thousand impressions (CPM) is much cheaper than that of YouTube. This means that you can get three times better results on Facebook than on YouTube by spending the same amount.

Another example how Facebook promotes quantity can be seen from its auto play feature. When it comes to the number of times video watched, Facebook will again give you better results because the next video starts playing automatically. However, if you take out the auto play feature and focus on the quality, you will come to the same conclusion that YouTube outperforms Facebook. Experiments have shown that views on YouTube lasted much longer than that on Facebook. If you compare the completion rates of videos, it is around 75% on YouTube, and only 13% on Facebook.

Other Features

YouTube’s suggested feature is a great way to drive traffic to new content. If you us popular, yet appropriate tags for your videos, they are more likely to show up in suggestions against similar videos. Also, YouTube offers way more collaborative opportunities for YouTubers by linking in videos to users producing similar content. Moreover, user-generated content capabilities are exclusive and extensive to YouTube, which is useful for pushing towards a new video.

On the other hand, Facebook is continuously ramping up its video content and updating its video features to keep users engaged and producing more videos. With the platform’s recently introduced feature to search for specific videos, it seems like YouTube is losing the number of unique features that it has compared to Facebook. As far as Facebook updates are concerned, Facebook Live is a wonderful feature that has resulted more and more video content emerging on users’ news feeds.

 

How to Use YouTube Analytics?

Do you use YouTube to upload and share videos? If yes, then you would want to know who is watching your videos and how you can increase engagement and views; hence, you need to access your YouTube account analytics. Also, you can Buy Real YouTube Views to increase the viewer count. The YouTube analytics are divided into five categories that are explained below.

The Overview Report

 

This report is the high-level summary to help you determine how your content is performing on the platform over the last 28 days. It is one of the most significant sections for YouTubers as it provides them with demographic data for the viewers. You can use this data to make sure you are reaching your target audience. An overview report also gives you an overall view of performance metrics, including views, earning, watch time as well as engagement metrics, such as likes, dislikes, comments, shares and favorites.

 

 

Also Read: Keep Track Of Your Performance With YouTube Analytics

 

 

The Realtime Report

 

This report gives an estimate of the content viewed for your last five videos, showing you how well is your recently published is performing. Using the data from the real-time report, you can work to improve your promotion strategy. It will help you know if something is under performing and then you can work on your targeting strategy or do more cross-promotion on other channels. On this report, you can see two graphs: an hour-by-hour graph and a minute-by-minute graph. The first graph gives you a peek at your performance for the last two days, whereas the second one for one hour. Both graphs refer to the viewer’s local time zone.

Earnings Reports

 

This can report can be used to see earnings-related details for partner content and at channels and video levels. You can also view your ad earnings and earnings derived from YouTube Red and transactions, like Fan Funding and paid content. Noteworthy metrics in earnings report include:

  • Earnings: this shows the total estimated earnings from all Google-sold advertising and non-advertising sources for the selected range, region and date.
  • Ad Earnings: similar to earnings, this shows total estimated earnings but only from all Google-sold advertising sources for selected range, region and date.
  • Red Partner Revenue: this displays the total estimated revenue earned from YouTube Red subscriptions and it reflects earnings from both, music as well as non-music content.

Watch Time Reports

 

The best thing a YouTube video creator can do is make videos that maximum number of users want to watch. Since success requires a holistic approach, watch time isn’t the only metric you should track. Within the category of watch time reports, you can find more information on audience retention, playback location, traffic, demographics, and devices. The report collects data from YouTube web, mobile YouTube app and the embedded player to give you better insight into views and watch time. There are different tabs under the graph, which you can use to filter the data by geography, content type, subscription status, date and YouTube product and subtitles. You can also see and compare data for particular videos, see data by location or type of viewer as well as use unique cookies to estimate individual viewers. Moreover, the report also allows you to enter the date and time to view the most watched video in that range. Some note-worthy metrics in the watch time reports include:

  • Average view duration: this is the average length of video playback in seconds
  • Average view percentage: this shows the average percentage of a video that is watched during a video playback.
  • Viewer percentage: it is the percentage of logged in viewers who watched your video or playlist
  • Estimated minutes watched: this is the number of minutes that users watched videos for a given video, playlist, channel or content owner.
  • Views: it shows the number of legitimate views on your videos or channels.
  • Watch time: this is the amount of time for which a viewer has watched your video
  • Uniques: it is the number of unique viewers who watched a video.

Engagement Reports

 

In addition to the number of views on your videos, you might also want to know how people are interacting with your content. An engagement report can help you track the number of likes, dislikes, comments, shares and subscriptions. You can also prioritize these based on your objective for posting videos or the type of video you are sharing. For instance, a video published for entertainment purposes should receive many likes and shares, whereas a tutorial video can be used as a customer support tool where comments are more encouraged.