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Monthly Archives

December 2017

YouTube Reports to Collect Viewers’ Data

The key to building a successful YouTube is to understand who your audience is and how are they engaging with your content; and that is where the YouTube Analytics can help you. One of the many categories of the analytics are metrics that can help you determine how, when, where your videos are being watched. In this category, you will find various reports to obtain information about audience retention, playback location, demographics, devices and traffic. These can help you figure out how interesting your videos are and what type of content should you generate for higher views. You can also Buy Real YouTube Views to increase your viewer count.

 

 

The Watch Time Report

 

The report collects the data from YouTube to give you a better insight into views and watch time through graphs. Under these graphs, you will see tabs that can be used to filter the data by geography, subscription status, date, content type, subtitles and YouTube products. Moreover, there are also features to compare data for specific videos, see data by location or type of viewer, use unique cookies to estimate individual viewers and change the range or time metric. Noteworthy metrics in this report include:

  • Viewer Percentage: it is the percentage of logged in users who watched your video or playlist
  • Average View Duration: this is the average length of video playback in seconds
  • Views: the number of legitimate views for your videos or channels
  • Average View Percentage: it is the percentage of videos watched during a playback
  • Watch Time: the amount of time that a viewer has watched a video
  • Uniques: this is the number of unique viewers who watch a video
  • Estimated Minutes Watched: the number of minutes users watched videos for the specified video, channel, content owner or playlist.

 

Also Read: Analyzing Engagement on YouTube

 

Audience Retention Report

 

This report shows you an overall measure of how well your videos are keeping its audience. It is a great way to see how much of your videos are watched before the viewer leaves. If the number is lower than you expected, then it is time for you to put efforts to create unique fresh content. In addition to this, there is an interactive map in the Audience Retention Report that shows where you video has been watched. The dark-colored region means that users in that location are watching longer as compared to those in light-colored areas. Also, the absolute audience retention curve allows you to see which parts of the video are the most important, while the relative audience retention shows how your video compares to YouTube videos of similar length. Other features to measure audience retention in the report are traffic for paid skippable video ads, organic traffic and traffic for paid display ads.

 

 

The Playback Locations Report

 

It is one of the most interesting reports for YouTubers who work with partners or collaborators. The report shows where your videos are being played. For example, you can know many views are generated through the embedded videos on YouTube or other websites.  And if it was watched on YouTube, you can also determine whether it was viewed directly on a channel’s page or from the video’s specific page. Noteworthy metrics in this report include:

  • YouTube Other:
  • YouTube Watch Page:
  • Embedded in External Apps and Websites:
  • YouTube Channel Page

The Traffic Sources Report

 

This is another very important report that shows the YouTube features and sites viewers used to find your content. It will let you know how well your content strategy is working, by showing the number of viewers who directly searched for your video on YouTube, clicked Suggested Videos thumbnails or followed links from social media networks. The traffic sources include:

  • Browse features
  • Direct or unknown sources
  • External sources
  • Notifications
  • Other YouTube features
  • Playlists
  • Suggested videos
  • Video cards and annotations
  • YouTube advertising
  • YouTube channels
  • YouTube search

 

 

The Devices Report

 

More than half of the YouTube traffic comes from the mobile devices. The Devices Report provides you information on the different operating systems and devices, including tablet, computer, mobile, TVs, gaming consoles, that users use to view your videos. Data collected from this report can help determine how efficient your outreach and advertising strategies are. The report can also influence the type of content you are sharing. For instance, if majority of your views are from mobile devices, then those 10-plus minute tutorials might need to be shortened for easy viewing.

 

Analyzing Engagement on YouTube

Undoubtedly, viewer count is a very important metric on YouTube that tells you the number of times your content is watched. To increase your views, you can Buy Real YouTube Views. However, views tell you only part of how your content is performing. To properly keep track of your performance, you need to see engagement reports. The engagement report is subdivided into several other reports:

The Subscribers Report

 

This is one of the most interesting reports that shows how you have gained and lost subscribers across different locations, content and dates. It will help you better understand which video content is the most effective at driving subscriptions as well as identify the regions where your videos are performing comparatively well. The noteworthy metrics in the subscribers’ report include subscribers gained that shows the number of times users subscribed to a channel and subscribers lost that tells the number of times users unsubscribed from a channel.

 

Also Read: Keep Track Of Your Performance With YouTube Analytics

 

The Likes & Dislikes Report

 

As the name suggests, this report displays the net change of likes and dislikes in your videos. It adds up the number of likes and dislikes and subtracts the number of likes and dislikes removed. While likes do matter, it is not worrisome if you are not getting a high number of likes, because viewers may be commenting or sharing more than they are liking. However, you definitely do not want your videos to get a huge number of dislikes. A few random dislikes are acceptable, but if your videos are continuously racking up thumbs-down, it is time to reach out to your audience and find out the reason.

 

The Comments Report

 

As it is obvious from the name, this report provides a summary of how many viewers comment on your video. Comments are an effective way to interact with the viewers. While most YouTubers are focused on creating excellent video content, it is also important to make sure you spare some time to respond to users who leave comments. Response time is a critical element, especially on videos featuring tutorials or customer support.

The Sharing Report

 

This report shows the number of times your video has been shared using the ‘Share’ button on YouTube as well as on other social media platforms, like Facebook, Tumblr and Twitter. Sharing is the key, especially if you are announcing the launch of a new product or anything exciting. Research has shown that 84% of customers said that they trust recommendations by friends, family and colleagues about products.

 

The Annotations Report

 

Annotations are used to encourage viewers to take action when watching one of your videos. If used correctly, they can significantly improve viewership and engagement, which is why it is important to ensure you implement them correctly. To find out how well you are using annotations, use the annotations report, which also tells you about the clickthrough rates and close rates. Using the data in the report you can decide how to incorporate annotations into future videos. A few noteworthy metric in the report are:

  • Annotation impressions: number of annotation impressions
  • Annotation clicks: number of clicked annotations
  • Annotation clickthrough rate: ratio of annotation clicks and total annotation clickable impressions
  • Annotation clickable impressions: number of annotations that appeared and can be clicked
  • Annotation closes: number of closed annotations
  • Annotation close rates: ratio of annotations closes and total annotation impressions
  • Annotation closable impressions: number of annotations that appeared and can be closed

The Cards Report

 

Another way to make your videos more interactive is through the YouTube cards. Depending on the type of card you use, you can add an image, a call-to-action and a title. To determine how viewers are interacting with cards on your YouTube videos, analyze the cards report. Noteworthy metrics in the report include:

  • Card impressions: number of times the cards were displayed
  • Card clicks: number of times that cards were clicked
  • Card teaser clicks: number of clicks on card teasers
  • Card click rate: clickthrough rate for cards; calculated at the ratio of card clicks and card impressions
  • Card click teaser rate: clickthrough rate for card teasers, calculated as the ratio of clicks on card teasers and the total number of card teaser impressions
  • Card teaser impressions: number of times the card teasers were displayed