As the world’s second largest search engine, YouTube processes more than three billion searches every month. In fact, it reaches more adults aged 18 to 34 in the United States as compared to any cable network. This makes the platform a very good option for digital advertising. However, there are various options for advertising on YouTube, with four different types of ads. You can choose the suitable type depending on the objective of your marketing. While some ads can be used to increase views on the video, others can be used to promote traffic on the website. You can also Buy Real YouTube Views to boost your viewer count.
YouTube Display Advertisements
These can be broken down into two options: overlay and display, both available only on desktop viewing. Similar to an Adword Display campaign, advertisers only have to pay for the clicks on the display ad. They can target placement based upon specific video channels and keyword searches.
An overlay ad is a semi-transparent rectangle that is located on top of the lower 20% of the video player. It can contain an image, text or both. It works in the same way as a display ad, that is, it follows the same targeting and you are only charged when a user clicks on the ad. Overlay ads are a pretty good way to provide call-to-action on your videos so that users can take the next step to your website and direct traffic to an applicable resource.
Also Read: How to Create Video Ads On YouTube?
YouTube Video Advertisement
This is the most commonly used advertising option, that is further divided into three types of ads: skippable ads, non-skippable ads and bumper ads. All three options are available on mobile and desktop in the video player, but skippable ads are also offered on TV and gaming consoles.
You must have seen a lot of skippable ads on YouTube, where viewers can skip over to the video after watching the ad for five seconds. The good thing about the ads is that they are available on all devices and advertisers are charged only when the viewer gets to thirty seconds or watches the entire ad. The advertisement can be run at the beginning, middle or end of the video. Skippable ads are quite suitable if you have a quickly engaging video message or ad that viewers would want to watch in its entirety.
Just like the name suggests, non-skippable video ads require the user to fully view them. Since the user does not have the option to skip the ad, you are charged for each view. The video ad has to be at least fifteen seconds long and can be played in the beginning, middle or end of the video. While the non-skippable ads may sound like a great option as every viewer gets to see your content, you cannot actually gauge engagement. They are also the most expensive types of ads on YouTube as you pay for each view.
YouTube Sponsored Cards
These are ideally suitable for eCommerce companies as they can make the relevant products in the video conveniently accessible as an overlay on the right side of the player. With sponsored cards, a user can easily click on the product and be directed to the online store to buy the product. The cards can be viewed on both, mobile devices and desktop, in varying sizes. This type of YouTube advertising has become a quite popular option for eCommerce advertisers because of the convenient click-to-purchase option.
YouTube Discovery Advertisements
The advertisements, also known as “True View” ads, run across both Google Display Network and YouTube as suggested videos. For instance, on YouTube, you can find discovery ads in watch pages and search results in both mobile and desktop viewing options. The ad comprises of an image thumbnail along with a few lines of text. When a user clicks the ad, they are directed to the channel page or to the complete video uploaded on YouTube
Discovery ads are the platform’s newest advertising option and are receiving a lot of traction, especially with advertisers who have proper channels or videos already on the platform. The purpose of these ads is to bring views and traffic to your specific channel or video through targeting similar channel or video audiences. Since the ad type is relatively new and more organic looking, YouTubers can expect to see great results. When using discovery ads, it is suggested to have an overlay on the video that could take users through the next step of the advertising funnel, such as a website.