A Twitter profile consists of four main elements; account name and username, bio, location and website. Of these four, bio is the most important area that you will be required to put the most into. You do not need to spend hours crafting a Twitter bio, but you should put some more effort into it than most Twitter users realize. Hence, to help you out, here are a few ideas to make your profile stand out among your competitors and other accounts.
Also Read: 4 Steps to Get Your Twitter Account Verified
Include a Call to Action
Although getting peo
ple to follow your brand on the platform seems great, it should not be your only objective, or more specifically, end goal. Having followers for the sake of increasing the follower count is pointless. You want users to go onto your website or landing page so that you can convert them into a customer or lead. One of the effective ways to increase followers is to Buy Real Twitter Followers. All you need to add is a short and quick description of why users should click the link in your bio. Also, to increase your chances of success, you can create some kind of a special opt-in offer that you direct your Twitter traffic to.
Let’s face the truth; most users do not get excited when reading through Twitter profiles and the reason for this is the boring cookie-cutter bios that do not have anything appealing or engaging. Ideally, after reading your Twitter bio, a user should feel like they want to know more about you and the key to this is to pique their interest somehow. The content of your bio has to be something that immediately captures your audience’s attention. Although you can only write 160 characters, with creativity and innovation, it is possible to write some attention-grabbing bios.
Explain What You Do
This may sound pretty basic, but you will be surprised to know the number of brands whose Twitter profiles do not explain the services they offer, the products they sell or what they do. While large well-recognized and established brands, like Nike, can get away without their brand description, if your brand is not internationally known, then you adding context is highly recommended. Users should not have to visit your website to find out what your company does. Writing a company description in your Twitter bio can also be a good exercise to test how clear is your messaging. For instance, if you are struggling to describe your brand within 160 characters, it is more likely that you made things very complicated on your marketing materials.
Add Some Humor
Referring to the second point again, use of humor can be quite effective in intriguing users, as it gives you just the edge you require to catch their attention and pull them in. Not every brand can afford to be humorous, but you can always squeeze in a bit of funny every now and then.
Include Important Keywords
When users are looking for content related to your niche on the platform, you definitely want your brand to show up. Hence, including keywords in your bio can improve your account’s chances of showing up in the Twitter’s search results. However, you only need to focus on the ‘important’ keywords and not start throwing a bunch of random words in the bio just for the sake of having them there. The keywords have to be relevant and not forced. If you followed the third tip and clearly described what your business does, chances are that you have naturally included some important keywords that make sense. In a good bio, you will not see it written around specific phrases, instead the bio and keywords fall into place naturally. Furthermore, if your company has a branded hashtag, don’t forget to include that. This way, your followers are likely use the branded hashtag whenever they mention your brand on Twitter.
Avoid Unnecessary Buzzwords
It is not uncommon to see things like “Lean startup shaking up the tech world” or “Disrupting the communication industry” in Twitter bios. Although these lines sound trendy in your head, in reality, they do very little to make your bio appealing. Your marketing goal is to be different and stand out from the crowd. Using the same words and trends that hundreds of other people are using on the platform can make your brand blend in and become unnoticeable.